Distributing a press release yourself includes several risks, such as misidentifying your target audiences and media contacts, taking too much time, not personalizing journalist pitches, and so much more.

Anyone can distribute a press release, but not every release achieves audience engagement or earned media. This is often due to common mistakes, such as distributing unnewsworthy content, not targeting audiences, limiting your distribution channels, and many more.

In the public relations (PR) and communications industries, a newswire is a company or service that distributes press releases to the media. It plays an important role, and can vary in size, features, capabilities, benefits, disadvantages, and more.

There are two primary ways to distribute a press release: Partner with a news distribution service or do it yourself. There are distinct benefits to both approaches, but most public relations professionals work with a distribution partner. Your goals and target audience will help inform which route you take.

Distributing an international press release can be time consuming, ineffective, and costly. To help the PR pro get the most out of the process, we’ve provided a few easy-to-follow tips, such as identifying your target markets, partnering with a newswire with local media relationships, distributing in local languages, and more.

In addition to providing news, today’s press release creates an engagement opportunity for targeted audiences一benefiting consumers and brands. To generate the most hits from yours, write relevant and newsworthy content, embed multimedia, pitch the right journalists, target your distribution, and so more.

Video content for press can significantly increase viewer engagement一among journalists and end consumers alike. To leverage its potential successfully, follow tips such as ensuring the video aligns with your messaging, limiting video length to two minutes or less, deploying standalone video, and so much more.

These tips will increase your chances of distributing your press release to the largest financial media outlets. They include utilizing a newswire, ensuring your release is newsworthy, adhering to strict acceptance criteria, and more.

Agency-based public relations (PR) professionals typically juggle high content production and distribution demands from multiple clients. With News Direct, these complex processes are significantly easier. Thanks to streamlined content production, reduced distribution time and workflows, enhanced security, and more, News Direct offers the easiest way to distribute press releases for multiple clients, today.

How far in advance to send a press release depends on several factors, including its goal, the type of event or news it addresses, coverage you’re seeking, and so much more.