To gauge your PR campaign results, utilize key performance indicators such as total traffic, conversion rates, follower count, click data, earned media pickup, share of voice, and more.
Jul 28, 2021
News Direct has transformed the news distribution process from overwhelming and time-consuming to seamless and efficient.
Jul 21, 2021
When targeting your PR distribution, identify your target audience, determine the media outlets they’re using, find the reporters they’re listening to, and utilize a wire service to get eyes on your press release.
Jul 14, 2021
News Direct custom-built our modern news distribution platform to provide IR and PR professionals with the automation they crave.
Jul 08, 2021
Communications professionals provide tips on pitching press releases to journalists and media outlets, such as targeting the right reporter, developing relationships, collaborating, using catchy subject lines, and much more.
Jun 30, 2021
It may be time to shift to a newswire service purpose-built to meet the demands of modern media outreach in order to achieve increased flexibility, speed, efficiency, security, predictable pricing, and measurable insights.
Jun 17, 2021
By incorporating visuals, expanding distribution, and personalizing content, you can implement a more strategic approach to communicating your Investor Relations brand story.
Jun 03, 2021
Maximizing the relationship between journalists and public relations professionals is integral to ensuring both parties are able to effectively communicate to their respective audiences.
May 20, 2021
Gregg Castano is the founder of News Direct, the first content and news distribution platform purpose-built for modern media outreach.
May 06, 2021