News Direct Founder and CEO Gregg Castano talks about the innovative wire service's origins, goals, and extraordinary features.

Unlike most wire services, News Direct is transparent and straightforward about its pricing model.

To effectively communicate during a PR crisis, undertake 11 measures during the pre-, mid-, and post-crisis process, including developing a crisis management plan and adequate response, implementing corrective actions, and analyzing your efforts, among others.

News Direct enables communications professionals to control the entire news distribution process from creation to publication.

Every comms pro can optimize their press release with SEO best practices, including targeting the right keywords, inserting calls to action, adding multimedia, writing catchy headlines, using links sparingly, and writing with human readers in mind.

News Direct offers game-changing state-of-the-art security unlike any other news distribution platform.

As multimedia assets continue to grow in popularity among consumers and journalists, it’s important PR and IR pros take advantage of the benefits: improved engagement, shareability, SEO, traffic, and earned media pickup.

News Direct has also completely reimagined the news distribution workflow, adding flexibility and efficiency.

To gauge your PR campaign results, utilize key performance indicators such as total traffic, conversion rates, follower count, click data, earned media pickup, share of voice, and more.

News Direct has transformed the news distribution process from overwhelming and time-consuming to seamless and efficient.