When targeting your PR distribution, identify your target audience, determine the media outlets they’re using, find the reporters they’re listening to, and utilize a wire service to get eyes on your press release.

News Direct custom-built our modern news distribution platform to provide IR and PR professionals with the automation they crave.

Communications professionals provide tips on pitching press releases to journalists and media outlets, such as targeting the right reporter, developing relationships, collaborating, using catchy subject lines, and much more.

It may be time to shift to a newswire service purpose-built to meet the demands of modern media outreach in order to achieve increased flexibility, speed, efficiency, security, predictable pricing, and measurable insights.

By incorporating visuals, expanding distribution, and personalizing content, you can implement a more strategic approach to communicating your Investor Relations brand story.

Maximizing the relationship between journalists and public relations professionals is integral to ensuring both parties are able to effectively communicate to their respective audiences.

Gregg Castano is the founder of News Direct, the first content and news distribution platform purpose-built for modern media outreach.