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How Long Should a Press Release Be?

The press release is a key component of any robust public relations practice. And It’s only become more valuable as communication channels have evolved to reach larger and more influential audiences. But how long should a press release be? We provide guidance on what to include in a press release, such as a summary and headline, optional elements, as well as how long the finished piece should run, and more.

Sep 28, 2022

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What Is a Newswire?

In the public relations (PR) and communications industries, a newswire is a company or service that distributes press releases to the media. It plays an important role, and can vary in size, features, capabilities, benefits, disadvantages, and more.

Jul 07, 2022

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How to Distribute a Press Release

There are two primary ways to distribute a press release: Partner with a news distribution service or do it yourself. There are distinct benefits to both approaches, but most public relations professionals work with a distribution partner. Your goals and target audience will help inform which route you take.

Jun 13, 2022

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How to Optimize Your International Press Release Distribution

Distributing an international press release can be time consuming, ineffective, and costly. To help the PR pro get the most out of the process, we’ve provided a few easy-to-follow tips, such as identifying your target markets, partnering with a newswire with local media relationships, distributing in local languages, and more.

May 27, 2022

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What Should It Cost to Distribute a Press Release?

Throughout the press release distribution industry, cost centers on an antiquated model rife with inefficiencies, such as an extended editorial review cycle and geographic dissemination. Instead, it should better reflect how content is created, distributed, and consumed today.

Oct 20, 2021