The sports industry is one of the fastest-growing in the world. According to statistics, the global revenue of the sports apparel market is expected to reach $233 billion by 2025. Brands selling sports apparel and merchandise can reap big if they market strategically.
It’s important to have in-depth knowledge of how the industry works and use great strategies to win new business. Here are five sports brand marketing strategies you should use for success.
Define Your Brand
Brand identity is everything in marketing. It’s what separates you from the competition and dictates consumers’ decisions to buy. A great brand is authentic, innovative, agile, and connects emotionally with consumers. According to one survey, 88% of consumers say authenticity determines which brand they support.
Decide on the impression you want to make on consumers when they interact with your brand. Do you want them to feel energized, adventurous, or relaxed? Use great visuals that communicate your values and beliefs. Also, tell your brand’s story in a way that resonates with the target audience. Pay attention to what people are saying about your brand online and make the necessary adjustments.
Know Your Target Audience
You can’t appeal to every sports fan. Focus on a specific consumer segment and learn all you can about their interests and how you can solve their problems. Research their occupations, ages, income levels, locations, and buying habits. For example, part of car dealership marketing is understanding what vehicles sports enthusiasts are into, and delivering those cars to their audience through various channels. Also, find out if they are sports fans or aspiring athletes. When you have this information, you’ll craft compelling marketing messages that appeal to them and move them to take action.
Use Engaging Content
Sports fans are emotional and charged people. They continually look for interesting content about their favorite athletes or sports teams. To win them over, create engaging content that captures their attention. Choose the right social media platforms and post relevant content at the right time. Add shareable content to your marketing messages to make your brand go viral.
Partner with Other Brands
Form strategic partnerships to boost your brand’s visibility without spending a ton of money. Seek partnerships with sports teams, athletes, or people in other industries. For instance, you can partner with a dealership selling the best cars for gas mileage and brand some of their cars in exchange for free advertising. You can also brand cars to their liking, but ensure your logo appears somewhere.
Partnerships help brands to reach new audiences and enhance the perception of each brand. Choose complementary brands so it seems natural and exciting to see you together.
Most brands use sponsorships to gain exposure and build credibility within a short period. Seek opportunities to sponsor events your audience cares about. These could be sports tournaments or competitions. Ensure your logo is always displayed at these events. Brand athletes’ jerseys, helmets, and stadiums with your logo.
You can also offer long-term sponsorship and supply a sports team with all their sporting equipment. Never miss the chance to sponsor charity events because you’ll gain more exposure. You’ll also get sports fans to be involved with the charitable organization.