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News Direct Blog
    Marketing, Customer Experience, Digital Marketing

    The Digital Marketing Alienation Problem

    Excessive digital marketing is leading to customer alienation. Companies need to be aware of the potential that their digital marketing practices can have.

    May 03, 2023

    Artificial Intelligence
    Marketing, Emotion, AI, Customer Experience

    AI's Hidden Benefit: Better Emotional Connections With Customers

    Today’s modern marketers do not focus on meeting customers' emotional needs because there is no incentive to do so. AI is becoming part of that solution.

    Apr 11, 2023

    Customer Feedback
    Marketing, Customer Satisfaction, CSAT, Customer Retention

    Building a Feedback and Retention Plan

    Feedback is crucial for understanding how to improve your product or service. We provide a simple roadmap for gathering feedback and increasing retention.

    Apr 06, 2023

    Conjoint Analysis
    Marketing, Marketing Research, New Product Development

    Conjoint Analysis: What It Is and Why It Matters

    An efficient way to optimize products is via 'conjoint analysis', which identifies the relationships between factors impacting choice decisions.

    Mar 30, 2023

    Optimizing choice drivers
    Marketing, Marketing Research, New Product Development

    Building New Products With Trade-Off Research

    Identifying and optimizing the features and characteristics that a new product should offer can be a complex assignment. One of the most efficient ways to reduce this complexity is through 'trade-off analysis', which involves the reaction to, and statistical relationships between, various factors that impact customer choice decisions.

    Mar 16, 2023

    Marketing, Media Spending, Marketing Research, ROAS

    Are You Marketing to the "Moveable Middle"?

    Ad spend focused on the "moveable middle" of your brand's buyers yields significantly higher return on ad spend (ROAS) than reach-oriented plans.

    Mar 04, 2023

    family office
    Family Offices, Customer Insights, Marketing

    Improving Acquisition Success in Family Offices

    When acquiring a business, attention must be paid to revenue growth and free cash flow, but customer satisfaction and retention may be even more important.

    Jan 30, 2023

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