An efficient way to optimize products is via 'conjoint analysis', which identifies the relationships between factors impacting choice decisions.
Mar 30, 2023
Identifying and optimizing the features and characteristics that a new product should offer can be a complex assignment. One of the most efficient ways to reduce this complexity is through 'trade-off analysis', which involves the reaction to, and statistical relationships between, various factors that impact customer choice decisions.
Mar 16, 2023