Sydney Sweeney reacts to Trump praise on viral AEO jeans ad that sent stock soaring 25%. Should you invest in virality?

Four months after her controversial American Eagle Outfitters (AEO) jean campaign sent the retailer’s stock soaring (at least temporarily), actress Sydney Sweeney has finally broken her silence. The retailer’s ad campaign, which rolled out in late July, used a wordplay on ‘genes’ with the tagline “Sydney Sweeney has great jeans,” which sparked debate over race […]

Nearly 30M ‘solopreneurs’ bring in $1.7T for the US economy — with many leaning on this 1 thing to punch above their weight. But what are the risks?

Students earning cash with their first side hustle, parents working full-time to support their families and retirees pursuing their entrepreneurial dreams are among those harnessing AI to build their businesses. The release of new generative AI products is empowering sole businesspeople — aka solopreneurs — to develop businesses they only dreamed of building just a […]

Retired professor, 75, left a ‘sitting duck’ when husband died suddenly, taking all knowledge of their finances. What to do before catastrophe strikes

When Alice Stone Nakhimovsky’s husband, Alexander, passed away unexpectedly last year from a brain aneurysm, she lost more than her partner. She also lost every detail of their financial life. The 75-year-old retired professor had written 11 books, yet she didn’t understand the language of finance. Her husband had always handled that side of things. […]

5 easy ways to save an extra $1K a month for retirement

This article adheres to strict editorial standards. Some or all links may be monetized. We adhere to strict standards of editorial integrity to help you make decisions with confidence. Some or all links contained within this article are paid links. It’s not always easy to save for retirement. After all, 46% of Canadians live paycheck […]

$30K to name your baby, $200/hour for a ‘pet nutritionist’ — niche consultants are making bank off the wealthy. Silly spending, or real investment?

Inside the world of ultra-specific consultants What some consider frivolous spending, others might see as an investment that will boost their chances of perpetuating wealth. But are baby-naming services, sorority rush consultants and pet nutritionists really smart ways to spend money to maintain social status, or are these spending habits driving people into debt? Must […]

I inherited $100K. My fiancée says I’m “stingy” for refusing to spend it on our wedding — but I want to put it toward a house and kids. Am I wrong for saying no?

When Jim’s grandmother passed away, he didn’t just inherit her favourite teacups or photo albums — he inherited $100,000, and with it, a dream she always had for him that includes building a future, buying a home and starting a family. Not long ago, Jim proposed to his girlfriend of three years. They’d been planning […]