In 2023, approximately 45.6% of all emails globally were directed to spam folders, resulting in nearly 160 billion spam emails being sent daily. If you’re in business, dealing with spam email deliveries can be massively challenging. This setback can compromise your profitability if you struggle to convey your messages effectively to your clients.
The silver lining is that email deliverability doesn’t have to be your biggest headache, at least not anymore, thanks to email deliverability software. In this article, we’ll discuss the benefits of email deliverability software to supercharge your business’s marketing efforts.
Email deliverability tools highlight areas for improvement when your emails end up in spam folders. Ideally, they pre-send tests using “seed lists” (such as Gmail, Yahoo, and Outlook accounts) to reveal where your emails will land.
Additionally, these tools can optimize email content destined for spam folders, particularly if it includes spam trigger words, by suggesting improvements to bypass filters.
Email deliverability experts design their software to verify addresses at entry by checking domain validity, syntax and mailbox existence. This way, catching fakes, typos and disposable emails can be easier. These tools also automate re-engagement with “still interested?” reminders to recipients before removing those who fail to respond. This maintains a cleaner, healthier email list.
Most email deliverability tools integrate honeypots and CAPTCHAs to reduce fake and malicious sign-ups. To ensure fresher and cleaner mailing lists, the software conducts cleaning routines every few months. These practices all help to maintain healthier mailing lists, improving email deliverability.
If you’re running an email marketing campaign, email deliverability tools can provide valuable insights into its performance. That way, adjusting to what works can guarantee more impactful results. Some of the metrics that these tools track include:
In the event of a surge in blocklist notifications or a spike in complaints, these tools never waste a second.
Email deliverability solutions regularly cleanse your email lists, removing inactive and invalid addresses to lower bounce rates and spam complaints. Besides, they track your status across various services, such as Spamhaus and Sender Score, alerting you if you’ve been delisted or flagged. This way, you can act fast to safeguard your reputation.
The software also gradually increases the sending volume on new IPs or domains (a process called warm-up). This practice helps build your sender reputation safely. Most importantly, they optimize your email content to enable you to avoid spam filters so that you maintain your credibility as a trusted email sender.
You never know if your emails will end up in recipients’ spam folders before they’re sent. Waiting for feedback afterward might be too late, as you’ll be left with unread emails and uncommunicated messages. Thankfully, email deliverability software offers pre-send spam filters that score your email against problematic elements, including poor formatting and excessive links or images.
These tests help optimize the HTML-to-text ratio and formatting, ensuring your emails maintain a healthy balance of text and images. They also validate proper alt tags, safe attachments and bullet formatting right before you hit the send button. Doing this gives your emails a higher chance of hitting your recipients’ inboxes.
These tools ensure maximum deliverability by making your emails more impactful as part of your business’s marketing strategy. Besides, they re-engage inactive users before cleaning email lists to make them healthy. Other functions, such as proactive anomaly detection, custom reporting, benchmarking, and integration with CRM and marketing stacks, all help improve your ROI
You might overstep regulatory boundaries while chasing deliverability gains. Buying or harvesting lists, sending messages aggressively without an opt-out option, and using deceptive headers or subject lines all contribute to a breach of compliance. Additionally, skipping consent logs or failing to handle preferences is a significant compliance misstep that is common among businesses running marketing campaigns.
Deliverability tools come in handy to help you curate more transparent headers and subjects, ensure consent logging and keep you in line with other email regulatory requirements. You can never go wrong with your email optimization when these tools are always on the lookout for you.
Email deliverability software is sophisticated enough to perform various functions that optimize your email for deliverability, including managing your reputation and reducing the likelihood of your emails being sent to your recipient’s spam folders. However, it’s always prudent to choose the right software that suits your needs. That way, you can be more assured of getting the best bang for your buck.
