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How to Distribute a Press Release

There are two primary ways to distribute a press release: Partner with a news distribution service or do it yourself. There are distinct benefits to both approaches, but most public relations professionals work with a distribution partner. Your goals and target audience will help inform which route you take.

Jun 13, 2022

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How to Optimize Your International Press Release Distribution

Distributing an international press release can be time consuming, ineffective, and costly. To help the PR pro get the most out of the process, we’ve provided a few easy-to-follow tips, such as identifying your target markets, partnering with a newswire with local media relationships, distributing in local languages, and more.

May 27, 2022

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Generating the Most Hits From Your Press Release

In addition to providing news, today’s press release creates an engagement opportunity for targeted audiences一benefiting consumers and brands. To generate the most hits from yours, write relevant and newsworthy content, embed multimedia, pitch the right journalists, target your distribution, and so more.

May 16, 2022

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This Is the Easiest Way to Distribute Press Releases for Multiple Clients

Agency-based public relations (PR) professionals typically juggle high content production and distribution demands from multiple clients. With News Direct, these complex processes are significantly easier. Thanks to streamlined content production, reduced distribution time and workflows, enhanced security, and more, News Direct offers the easiest way to distribute press releases for multiple clients, today.

Dec 30, 2021

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How Do I Measure the Success of My Press Release?

Press release performance depends on what you’re trying to achieve. Common goals include audience reach, high engagement, and earned pickups, among others. Associated metrics include media placements, social shares, website traffic, and many others.

Dec 15, 2021