Generating the Most Hits From Your Press Release
Today’s press release must often do more than raise awareness. While that remains an essential goal, the press release is also increasingly deployed to provide audiences an opportunity for engagement一the holy grail of marketing and sales these days. When audiences engage, both consumers and brands benefit: Brand trust increases, and product design improves, to better […]
Free Press Release Distribution Offers: What to Know
Should you utilize free press release distribution services? Probably not. In general, free press releases epitomize the age-old adage “You get what you pay for.” Such plans are generally characterized by poor reach and limited features. If you’re still not convinced, here are a few things to consider when exploring free press release services and what […]
How News Direct Can Help During a PR Crisis
Ask any public relations (PR) or communications professional, and they’ll tell you the term “PR crisis” is enough to raise a cold sweat in a matter of seconds. Today’s media deploys content across more platforms and at greater speeds一inconceivable just a few years ago. Getting ahead of the story一or at least catching up with it一requires […]
How Far in Advance Should You Distribute a Press Release?
There’s a lot to think about when distributing a press release. For starters, the content should be newsworthy, well-written, and adhere to a well-regarded and widely recognized press release format. But what about timing? How far in advance should you send out a press release? The answer is, it depends. Here are several guidelines on […]
5 Risks of Distributing a Press Release Yourself
If you work for a small business or an organization that rarely distributes press releases, you may be distributing them yourself instead of using a distribution service (newswire). While there is no single best approach to press release distribution, undertaking dissemination yourself can be challenging. Below we break down five significant risks of distributing a […]
9 Mistakes You Might Be Making With Press Release Distribution
As a public relations (PR) pro, you may have years of experience drafting and distributing press releases. Perhaps you learned the ropes from a senior staff member when you started in the business. But is your way the most efficient and effective? Are you making avoidable mistakes with your dissemination? To find out, check for […]
How to Optimize Your International Press Release Distribution
To compete in today’s global marketplace, a company must be intentional in promoting its brand beyond its borders. The press release, a stalwart component of today’s marketing and public relations (PR) mix, can be an effective tool toward this end. In particular, the press release can be deployed to announce a wide range of news, […]
How to Distribute a Press Release
A great press release can’t do its job unless the right people see it. In many cases, distribution has evolved into a significant undertaking involving multiple channels, platforms, highly segmented audiences, and costs. Here we break down how to effectively distribute your press release to the appropriate audiences and increase your return on investment (ROI). […]
What Is a Newswire?
In today’s global news industry, the newswire plays an essential role in the daily dissemination of content to media outlets. What Is a Newswire? The term “newswire” refers to a company or service that facilitates the distribution of news and information一mostly from organizations一to media outlets. For public relations (PR) and communications professionals, it is the […]
News Direct Founder & CEO, Gregg Castano, Explains Why His Company Has Embraced “Multiplicity”
For decades, the concept of “sticking to your knitting” has been the de facto rationale for certain risk-o-phobic executives to avoid taking any unnecessary chances with their businesses. Throughout the history of commerce, countless companies have adopted the strategy of “focusing on what we do best” rather than picking a well-thought-out limb or two to […]
