To gauge your PR campaign results, utilize key performance indicators such as total traffic, conversion rates, follower count, click data, earned media pickup, share of voice, and more.
Jul 28, 2021
When targeting your PR distribution, identify your target audience, determine the media outlets they’re using, find the reporters they’re listening to, and utilize a wire service to get eyes on your press release.
Jul 14, 2021
Communications professionals provide tips on pitching press releases to journalists and media outlets, such as targeting the right reporter, developing relationships, collaborating, using catchy subject lines, and much more.
Jun 30, 2021