News Direct Founder and CEO discusses how the PR industry can overcome the ghosting of news by major online publishers such as Facebook, X (Twitter), Google and Instagram.
Oct 21, 2023
News Direct Founder and CEO, Gregg Castano, examines the recent trend of the proliferation of podcasts in the public relations industry.
Sep 30, 2023
News Direct Founder & CEO, Gregg Castano, Explains Why His Company Has Embraced “Multiplicity”
Sep 25, 2023
How short form video has become an important public relations strategy.
Jun 19, 2023
Using innovation to increase efficiencies and reduce inconvenience in the news distribution process.
Jun 10, 2023
An examination of ChatGPT's potential impact on the PR profession. Will it help or hurt public relations professionals?
Jun 10, 2023
The COVID-19 pandemic led to a huge work-from-home transformation enabled by video conferencing platforms like Zoom has turned many people into ZOOM-bies.
May 26, 2023
Company founder and CEO, Gregg Castano, explains the rationale for starting News Direct.
Dec 31, 2022
Successfully managing a PR crisis is challenging一even for the most seasoned public relations (PR) pros. News Direct is the news and content distribution platform purpose-built for today's fast-moving strategic communications, including PR crises. For example, News Direct offers streamlined workflows, industry-leading security, advanced targeting, and so much more.
Nov 09, 2022
The press release is a key component of any robust public relations practice. And It’s only become more valuable as communication channels have evolved to reach larger and more influential audiences. But how long should a press release be? We provide guidance on what to include in a press release, such as a summary and headline, optional elements, as well as how long the finished piece should run, and more.
Sep 28, 2022