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Fur babies are family. But for many Americans, the cost of caring for them is becoming unbearable.
A Gallup poll found 52% of U.S. pet owners say they’ve had to put off veterinary care because of the cost. A whopping seven in 10 also say they forgo pet care due to financial reasons.
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These numbers reveal a troubling reality: Financial constraints are significantly affecting how Americans care for their pets.
According to The Atlantic, experts call this situation “economic euthanasia” — referring to the heartbreaking decision to forgo necessary treatment or euthanize a pet because the care is unaffordable.
Why are vet bills getting so high?
It’s not your imagination. Prices are soaring.
In 2023, Americans spent around $38 billion on healthcare for their pets, up from $29 billion in 2019, according to The Atlantic. Capital One projects that total pet-related spending in the U.S. will reach $157 billion by the end of 2025.
The Bureau of Labor Statistics also found that urban veterinary services saw a 5.3% price increase from April 2024 to April 2025 — more than double the 2.4% average rise in the cost of all consumer goods. Looking back a decade, the average veterinary bill is now 60% higher than it was in 2014, according to Morning Brew’s analysis of federal data.
This is partly due to advancements in pet medicine, such as ultrasound machines, X-rays and lab equipment — an expense that’s passed down to consumers.
However, unlike human health care, employer plans and private insurance don’t cushion these costs.
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When finances decide a pet’s fate
Gallup reports that 71% of pet owners find veterinary care unaffordable or not worth the cost. Most cap treatment spending at $1,000.
While 64% could pay twice that for lifesaving care if offered a year-long, no-interest plan, only 23% have received such an option. The lack of financing leads to pets going without care, being surrendered or even euthanized.
What can pet owners do?
For many pet owners, avoiding the vet might seem like the only choice due to high costs. However, smart budgeting and pet insurance can help make care more affordable.
If you have a furry friend, you are probably shelling out big bucks at your vet during each visit. With only 2% of pets insured across the U.S., pet owners typically spend up to $186 on average for a routine veterinary checkup, and anywhere between $374 and $1,285 for an emergency visit.
You can cut these costs with pet insurance. BestMoney is an online marketplace that lets you compare pet insurance policies offered by reputable providers like Spot Pet Insurance, ASPCA Pet Best and more.
You can compare the coverage benefits, potential deductibles, geographical availability and reviews — all in one place. Many of the featured insurance providers offer customized coverage plans, ensuring your pet’s needs are met.
Get started and you can find offers starting at just $10 per month
For millions of Americans, rising veterinary costs are forcing an impossible decision: pay the bills or risk your pet’s health. It’s a choice no one should have to face.
While the financial strain is real, planning ahead and getting the right pet insurance can help make care more accessible.
After all, pets aren’t just animals — they’re family — and every family member deserves a chance at a healthy life.
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This article provides information only and should not be construed as advice. It is provided without warranty of any kind.
