WHITE PLAINS, NY – June 25, 2025 – 2:24 PM Eastern Time – Krasdale Foods, the premier grocery distributor in the New York Metro area, has announced a series of leadership appointments and role expansions across its Sales, Retail Technology, Customer Experience and Business Insights divisions.

“These changes reflect the exceptional talent within our organization and underscore our ongoing commitment to developing leaders who deliver results, foster a strong culture and support long-term growth,” said Krasdale Chief Sales and Customer Officer Cynthia Ramos. Each of these employees has demonstrated the dedication and drive necessary to elevate our customer experience and deliver operational excellence.”

New Roles and Appointments Include:

• Natalie Menns has been appointed Director of Customer Experience, where she will oversee both Customer Service and Inside Sales. With nearly 20 years at Krasdale, Natalie has led major service model transformations, optimized costs and elevated support standards
• Howie Kent has been named Director of Business Insights & Retail Technology. Over the past decade, Howie has played a vital role in developing the company’s reporting and in-store execution tools. In this expanded role, he will lead platform integration and analytics strategy.
• Jose Torres has been promoted to Director of Sales. A U.S. Navy veteran and former independent grocery store owner, Jose brings over 20 years of retail and sales leadership experience, having most recently led field teams across the CTown, Bravo and AIM segments.
• Carroll Arroyo has been elevated to Sales Supervisor – Inside Sales, where she will manage lead follow-up, CRM compliance and customer outreach. Carroll’s more than 20-year tenure at Krasdale includes cross-functional experience in Customer Service, Field Sales and Inside Sales.
• Joey Lebiak joins the Business Insights team as Data Analyst, transitioning from his previous role supporting Alpha 1 Marketing. He will now contribute to enterprise reporting, pipeline visibility and sales analytics.

“At Krasdale, we believe our people are our greatest asset,” said Krasdale President and Chief Operations Officer Gus Lebiak. “These appointments reflect our commitment to recognizing talent, investing in leadership and continuing to build a strong foundation for the future. All five of these employees has made a lasting impact on our organization, and I’m confident they will continue to drive innovation, service excellence and growth for our retail partners.”

About Krasdale Foods

Krasdale Foods is a 117-year-old, family-owned business and the premier grocery distributor in the New York Metro area. With deep roots in the community and a mission to support independent grocers, Krasdale and its affiliate, Alpha 1 Marketing, provide full-service grocery distribution, merchandising and marketing solutions that help build and sustain multi-generational businesses. Headquartered in White Plains, N.Y., with a state-of-the-art distribution center strategically located in Hunts Point, Bronx, and a satellite office in Miami, Florida, Krasdale and its affiliates serve over 3,500 customers across eight states. Its diverse portfolio spans more than 14,000 SKUs across core categories such as Grocery, Refrigerated & Frozen, Produce, Meat & Deli, Bakery, Health & Beauty, Natural/Organic/Specialty and International. Krasdale proudly supports independent retailers operating under their trusted banners like CTown, Bravo, Aim, Market Fresh, Shop Smart Food Markets and Stop 1 Food Mart — bringing quality, value and personalized service to the communities they serve. For more information, visit www.krasdalefoods.com. Follow us on LinkedIn, Facebook, and Instagram.

Contact Details

For Krasdale Foods

Peter Page, Vocatus

[email protected]

Company Website

https://www.krasdalefoods.com/