LOS ANGELES, CA – August 29, 2025 – 10:05 AM Pacific Time – Beauty Creations Cosmetics, the affordable Latinx-owned brand celebrated for trend-driven launches, debuts its latest collaboration with tokidoki, the internationally known lifestyle brand known for its playful characters and Japanese pop culture-inspired designs.
This limited-edition launch draws inspiration from the Japanese tradition of hanami, a celebration of cherry blossoms often accompanied by picnics that capture the delicate beauty of sakura blooms and the vibrant spirit of the festival. The collection blends tokidoki’s playful characters and kawaii aesthetic with makeup inspired by the gentle elegance of sakura. This year also marks tokidoki’s 20th anniversary, a milestone celebrating two decades of iconic design and creativity.
“This collaboration has been nothing but fun and a dream come true,” said Esmeralda Hernandez, Founder and CEO at Beauty Creations. “Working with tokidoki has allowed us to bring playful creativity and vibrant energy to life. It perfectly captures the playful spirit of our community, and we can’t wait for everyone to experience the magic we’ve created together.”
“We are thrilled to join forces with Beauty Creations for this joyful collaboration,” said Pooneh Mohajer, Co-Founder and CEO of tokidoki. “Their passion for accessible beauty and self-expression mirrors our own mission to inspire creativity and spread happiness through design. Together, we’ve created a collection that captures the spirit of sakura season while celebrating tokidoki’s iconic art.”
“Working with the Beauty Creations team was an amazing experience,” said Simone Legno, Co-Founder and Artist of tokidoki. “Blending the delicate beauty of sakura with the colorful energy of our characters. It’s a celebration of friendship, creativity, and the vibrant spirit that has been at the heart of tokidoki.”