What Should It Cost to Distribute a Press Release?
In our content-saturated world, attention has become the currency of choice. A well-written press release chock-full of newsworthy information remains a key component of most organizations’ communications and marketing mix, and for good reason. It can inform and engage large audiences, or entice an influential journalist to write a featured article. Press releases create interest […]
Reaching the Right Audience: How to Target Your Press Release Distribution
Every PR pro’s dream is to have their story picked up by thousands of media outlets and read by millions of people, resulting in brand recognition and increased sales. Understanding your target audience is the first step to attaining this goal. Knowing this enables you to narrow down the geographic regions and/or types of media […]
