How Long Should a Press Release Be?
First deployed nearly 100 years ago, the press release remains foundational to robust public relations (PR) and marketing practices. Its use as a reliable tool for disbursing information has only gotten more valuable as communication channels have evolved to reach larger一and more influential一audiences more quickly. But how long should a press release run? This may […]
Why Public Companies Prefer News Direct for Press Release Distribution
Each year, U.S. public companies are required to release several disclosure statements containing financial results, analysis, and outlook, and any significant or material changes therein. The process involves drafting language, collecting financial information, and distributing it over a newswire for broad and simultaneous release. This typically has the company investor relations (IR) team preparing weeks […]
7 Qualities Top Press Release Distribution Companies Share
Today’s 24/7 media landscape is characterized by the constant demand for relevant and impactful content delivered seamlessly all the time. Busy public relations (PR) and investor relations (IR) pros need news and content distribution partners aligned with modern media outreach and consumer content preferences. How do you select from the hundreds of newswires out there? […]
The Importance of Security in Financial Press Release Distribution
A press release distributed in connection with corporate financial disclosure, such as a quarterly earnings submission, typically includes a significant amount of financial information. Earnings releases, for example, often include pages of heretofore, confidential financial statements and discussion that are put on the wire to update analysts, exchanges, shareholders, media reps, journalists, and others anxiously awaiting […]
What Should It Cost to Distribute a Press Release?
In our content-saturated world, attention has become the currency of choice. A well-written press release chock-full of newsworthy information remains a key component of most organizations’ communications and marketing mix, and for good reason. It can inform and engage large audiences, or entice an influential journalist to write a featured article. Press releases create interest […]
Gauging Your Results: KPIs for PR Specialists
Have you ever put out a press release or posted a story to social media, then thought: “How many people have engaged with that piece of content?” Communication professions are so hectic, it can be easy to publish your campaign and quickly move on to the next, forgetting to gauge the outcome of the first. […]
Reaching the Right Audience: How to Target Your Press Release Distribution
Every PR pro’s dream is to have their story picked up by thousands of media outlets and read by millions of people, resulting in brand recognition and increased sales. Understanding your target audience is the first step to attaining this goal. Knowing this enables you to narrow down the geographic regions and/or types of media […]
