5 Risks of Distributing a Press Release Yourself
If you work for a small business or an organization that rarely distributes press releases, you may be distributing them yourself instead of using a distribution service (newswire). While there is no single best approach to press release distribution, undertaking dissemination yourself can be challenging. Below we break down five significant risks of distributing a […]
9 Mistakes You Might Be Making With Press Release Distribution
As a public relations (PR) pro, you may have years of experience drafting and distributing press releases. Perhaps you learned the ropes from a senior staff member when you started in the business. But is your way the most efficient and effective? Are you making avoidable mistakes with your dissemination? To find out, check for […]
How to Optimize Your International Press Release Distribution
To compete in today’s global marketplace, a company must be intentional in promoting its brand beyond its borders. The press release, a stalwart component of today’s marketing and public relations (PR) mix, can be an effective tool toward this end. In particular, the press release can be deployed to announce a wide range of news, […]
How to Distribute a Press Release
A great press release can’t do its job unless the right people see it. In many cases, distribution has evolved into a significant undertaking involving multiple channels, platforms, highly segmented audiences, and costs. Here we break down how to effectively distribute your press release to the appropriate audiences and increase your return on investment (ROI). […]
What Is a Newswire?
In today’s global news industry, the newswire plays an essential role in the daily dissemination of content to media outlets. What Is a Newswire? The term “newswire” refers to a company or service that facilitates the distribution of news and information一mostly from organizations一to media outlets. For public relations (PR) and communications professionals, it is the […]
The Future of News Distribution
News Direct has transformed the analog newswire experience into a digital and easy-to-use workflow of the future What’s the Future of Newswires & Press Releases? The creation of smart devices has inadvertently led to a never-ending news cycle. No longer do families wait until 5 p.m. to tune into the day’s news. There is a […]
The Continuing Importance of Newswires
The Continuing Importance of Newswires In today’s cluttered, fragmented media environment, getting your message to the right audience is essential. This is where the tried-and-true newswire can be a huge advantage. Newswires, which simply are commercial press release distribution services, can be an enormously valuable tool for businesses and other entities seeking to broadly communicate […]
PR Masters Series
PR Masters Series presented by The Stevens Group and CommPRO Fraser P. Seitel PR Masters Series Episode #86 – Fraser P. Seitel Click Here Peter Rush PR Masters Series Episode #85 – Peter Rush Click Here Muriel Fox PR Masters Series Episode #84 – Muriel Fox On ‘The Women’s Revolution’ Click Here Philip A. Nardone […]
News Direct Founder & CEO, Gregg Castano, Explains Why His Company Has Embraced “Multiplicity”
For decades, the concept of “sticking to your knitting” has been the de facto rationale for certain risk-o-phobic executives to avoid taking any unnecessary chances with their businesses. Throughout the history of commerce, countless companies have adopted the strategy of “focusing on what we do best” rather than picking a well-thought-out limb or two to […]
How Long Should a Press Release Be?
First deployed nearly 100 years ago, the press release remains foundational to robust public relations (PR) and marketing practices. Its use as a reliable tool for disbursing information has only gotten more valuable as communication channels have evolved to reach larger一and more influential一audiences more quickly. But how long should a press release run? This may […]