Recent layoffs at Qualtrics point to much bigger problems in the market research industry.
Oct 17, 2023
Companies spend way too much money on customer satisfaction programs. We show you how to create an inexpensive program using SurveyMonkey and Zapier.
Aug 22, 2023
Excessive digital marketing is leading to customer alienation. Companies need to be aware of the potential that their digital marketing practices can have.
May 03, 2023
Today’s modern marketers do not focus on meeting customers' emotional needs because there is no incentive to do so. AI is becoming part of that solution.
Apr 11, 2023
Feedback is crucial for understanding how to improve your product or service. We provide a simple roadmap for gathering feedback and increasing retention.
Apr 06, 2023
An efficient way to optimize products is via 'conjoint analysis', which identifies the relationships between factors impacting choice decisions.
Mar 30, 2023
Identifying and optimizing the features and characteristics that a new product should offer can be a complex assignment. One of the most efficient ways to reduce this complexity is through 'trade-off analysis', which involves the reaction to, and statistical relationships between, various factors that impact customer choice decisions.
Mar 16, 2023
Ad spend focused on the "moveable middle" of your brand's buyers yields significantly higher return on ad spend (ROAS) than reach-oriented plans.
Mar 04, 2023
When acquiring a business, attention must be paid to revenue growth and free cash flow, but customer satisfaction and retention may be even more important.
Jan 30, 2023