DALLAS, TX – Sept 8, 2025 – 10:30 AM Eastern Time – Oravel Stays Limited, the parent company of the parent company behind G6 Hospitality & OYO in the US, today announced its rebrand to PRISM, a new corporate brand name that reflects the company’s expanded global portfolio and long-term vision.
Founded in 2012 by Ritesh Agarwal, OYO began as a budget travel-tech brand, standardizing and organizing small hotels by using technology, to make affordable, trusted stays accessible worldwide. Over recent years, OYO has expanded well beyond its Indian budget hotel mainstay into multiple countries, premium hotels, vacation homes and more. The company has scaled into a diversified global travel-tech, hospitality and living ecosystem serving more than 100 million customers across 35+ countries.
The group’s portfolio today spans hotels under the brands such as OYO, Motel 6, Townhouse, Sunday and Palette. In the vacation homes segment, it operates brands such as Belvilla, DanCenter, CheckMyGuest, Studio Prestige etc. The extended stay category is represented by Studio 6, acquired through G6 Hospitality in the U.S. Additionally, the portfolio encompasses workspaces and celebration spaces, offered through Innov8 and Weddingz.in. The group also offers hospitality technology solutions, including AI-driven partner tools and data science platforms.
The name PRISM represents clarity, diversity, and the full spectrum of brands within the company’s ecosystem. The OYO brand will continue to serve as the highly recognisable, consumer-facing identity for budget travel, a space it has defined and clearly marked its solid impression globally.
PRISM, in turn, assumes the role of the parent company brand, uniting a diversified ecosystem that spans technology solutions, premium hospitality, extended-stay residences, celebration venues, luxury getaways, and experiential living concepts, besides its core of budget hospitality. At the foundation of this architecture lies a powerful hospitality technology engine, which continues to propel the group’s growth through deeper investment in data science, artificial intelligence, advanced optimisation tools and innovations designed to enhance partner yields, elevate customer experiences and unlock efficiencies at scale across geographies. This strengthens the company’s ability to enter new categories and geographies with clarity and impact.
“The transition to PRISM marks the establishment of a future-ready corporate architecture designed to align our expanding portfolio with our long-term vision,” said Ritesh Agarwal, Founder & Group CEO, PRISM. “PRISM is powered by a strong technology engine, deeper investment in data science and AI, and a commitment to helping our partners grow profitably while delighting customers
worldwide.”
Sam Patel, Founder and CEO – Natson Hotel Group and a long time G6 Hospitality patron said, “I have been part of the G6 and now Prism family for over 20 years. While I own hotels with multiple other brands, over 60% of my total portfolio is with G6 Hospitality because I grew most with G6 brands due to their great support and profitability in those assets. I am excited for this new journey with Prism, and all the opportunities it will bring for asset owners in the USA and worldwide.”
The new corporate brand name PRISM, was chosen following a global public naming competition that attracted more than 6000 submissions.
The company continues its comprehensive franchise growth initiative, with plans to add over 150 hotels under the Motel 6 and Studio 6 brands in 2025. The company recently announced a $10 million marketing investment to accelerate customer adoption and enhance brand engagement, including expanded website and My6 app capabilities.
OYO added over 150 new hotels to its OYO U.S. portfolio in the first half of 2025. With a strong pipeline of signed properties, the company is poised to add 150 more hotels by the end of the year.
OYO operates OYO Times Square hotel, perfectly located in the heart of Midtown Manhattan, steps away from Times Square and Broadway in New York City. In Las Vegas OYO operates OYO Hotel & Casino Las Vegas offering affordable, well-located hotels near the famous Las Vegas Strip, providing easy access to premier entertainment and casinos.
About PRISM: PRISM (formerly Oravel Stays Ltd.) is the corporate parent of OYO and a portfolio of brands serving more than 100 million customers across 35+ countries. From short stays and extended living to luxury escapes, co-working hubs, celebration spaces, and hospitality technology solutions, PRISM simplifies and enriches urban living through scalable innovation.
For more information, visit www.prismlife.com.
Press Contact
Anupriya Malik [email protected]
