News release by ORPHEUS Skin

ORPHEUS Unveils “Resurrection Beauty” Rebrand and Relaunches Cult-Favorite Dewy Essence For Modern “Nocturnal Creatures”

NEW YORK, NY – July 28, 2025 – 9:00 AM Eastern Time –ORPHEUS Skin, the award-winning innovative clean biotech skincare brand, today announces the next evolution in its skin resurrection journey: a formula-driven relaunch that places its proprietary Orpheus Flower Cell Peptide Complex® and unique “Resurrection Beauty” philosophy at the forefront. The relaunch introduces enhanced formulas and a renewed brand mission—to help people resurrect their skin from lack of beauty sleep, allowing them to embrace their lifestyles and create without limitation. Powered by the resilient Orpheus Flower and advanced biotech, ORPHEUS Skin makes it possible to energize, restore, and transform skin when you need it most.

Founded by Sara Kyurkchieva, whose background spans beauty, music, art, design and a personal journey with insomnia, ORPHEUS was created for nocturnal creatures — modern creatives, artists, DJs, first responders, and anyone for whom traditional beauty sleep isn’t always an option. Designed for those living high-voltage lives, the brand goes beyond recovery to help skin resurrect itself. Today, ORPHEUS expands its mission to serve anyone who demands more from their skincare, championing the idea of Resurrection Beauty — the belief that skin can revive, recover and thrive no matter the demands of modern life.

At the heart of this relaunch is the next-generation Orpheus Flower Cell Peptide Complex®, a proprietary, bioengineered innovation derived from a resilient Ice Age botanical. The plant stem-cell complex is now even more potent in its youth-restoring benefits and gentle enough to support sensitive skin and a healthy microbiome. ORPHEUS also reframes its approach as “Lack of Sleep Beauty,” offering science-backed, artfully formulated solutions to energize and transform tired and stressed skin.

The relaunch marks the return of Resurrection Bio-Luminous Dewy Essence, a cult-favorite that has quickly sold out with every prior release. This enhanced, silky serum in a mist is formulated to plump, protect, and illuminate tired, dull, and overstimulated skin — giving instant skin resurrection anytime, anywhere. With an upgraded peptide complex, dual-weight hyaluronic acid, a vitamin cocktail (C, B3, B5, E), antioxidant-rich cell extracts, bioluminescence actives, lactobacillus probiotic-ferment, and bioactive fermented minerals, Dewy Essence delivers a hydration surge and long-lasting moisture retention. In clinical tests, 60% of users experienced an immediate boost in hydration, and 92% retained moisture for up to 24 hours after a single use. Designed as a daily vitamin shot for your face, the essence defends against pollution, UV oxidation, and blue light while evening skin tone and setting makeup for a luminous finish (SRP: $80). It’s built to carry you through long days and late nights — keeping skin fresh, dewy, and hydrated from morning to late nights.

ORPHEUS Skin is setting a new standard of clean and high performance youth-restoring skincare. It is 100% clean, dermatologist-tested, vegan, and cruelty-free, and formulated without toxins, silicones, synthetic fragrance, or colorants.

With this relaunch, ORPHEUS welcomes every urban adventurer, night owl, and beauty enthusiast to experience not just skin recovery, but skin resurrection powered by rare botanical resilience and pioneering plant stem-cell science. More than ever, the brand continues to champion the belief that healthy, radiant skin flourishes despite sleepless nights and the demands of modern life.

“As someone who knows what it’s like to live life to the fullest — like every day is a late-night set — I’m thrilled to welcome you to our nocturnal community of creatives and visionaries. I’ve lived life on the move, across cities, time zones, and late-night sets, and I created ORPHEUS out of personal need. With reactive skin, insomnia, and a passion for music and travel, I couldn’t find skincare that truly worked without compromise. ORPHEUS was born from my journey, blending clean biotechnology with the power of the Resurrection flower to heal, protect, and energize skin — even at its most tired. We’re here to support bold creators like you so you can live, create, and recover without limits.”  – Sara Kyurkchieva, Founder

For more information, visit Orpheus-skin.com or follow @orpheus.skin on social media.

About ORPHEUS 

ORPHEUS is an award-winning clean biotech skincare brand powered by the world’s most resilient flower, a Bulgarian secret – the Orpheus Flower. Rooted in science and inspired by the personal journey of founder Sara Kyurkchieva, ORPHEUS creates high-performance, plant-based skincare that supports not only skin recovery, but skin resurrection. Designed for those living high-voltage lives, the brand combines advanced stem cell biotechnology with a commitment to clean formulas, redefining what modern skincare can be: effective, pure and built for life in motion.

 

Press Contact

Malinda Torres

Vice President, OGAKI 

[email protected] 

ORPHEUS Unveils “Resurrection Beauty” Rebrand and Relaunches Cult-Favorite Dewy Essence For Modern “Nocturnal Creatures”