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Author: Oskar Malone

  • Best IPL Betting Sites In India January 2025

    Best IPL Betting Sites In India January 2025

     Dean Carr, writer, NewsDirect.com | Fact Checked By: Sarah Lunness, NewsDirect.com

    The Indian Premier League is one of the world’s best Cricket events and takes place annually. The IPL is one of the most viewed events in cricket and was founded in 2008. Spanning over 15 years since its inception, 10 teams battle it out over two months to be crowned IPL League Champions. 

    As the IPL brings a continuous array of excitement to fans and players, some of the best IPL betting sites are offering customers the opportunity to claim some fantastic welcome bonuses, as well as offering some great competitive odds and some of the best IPL betting apps in India. Throughout this article, we discuss some of the key features of our hand-picked range of top IPL betting sites, how to bet on Cricket in India and the standards we look for when choosing the best betting sites. 

    21+. Gambling Can Be Addictive. Please Play Responsibly. BeGambleAware GamStop Gambling Commission

    Top 10 IPL Betting Sites:

    1. Rajabets – Best for IPL Betting
    2. 1xBet – Best for Payment Options
    3. Melbet – Best for Live Streaming
    4. Parimatch – Best for Fantasy Cricket
    5. 22Bet – Best for Competitive Odds
    6. Betwinner – Best for Betting Options
    7. Dafabet – Best for VIP Players
    8. 10Cric – Best for IPL Promotions

    The IPL is widely viewed as the most important Cricket event in India. With the event spanning for around 2 months, odds and outcomes are always changing throughout the competition. It is important that players who are looking to find the best IPL betting sites for the tournament find the correct promotions, odds and payment methods that suit them among other key factors. Luckily, we have put together a list of what we believe to be some of the best online betting sites for Cricket in India and you can this below.

    Rajabets

    Rajabets cricket

    Rajabets is one of the best IPL betting sites in India, offering fans great opportunities to access some of the best features available for Cricket. Its large range of sports markets and competitive odds make it a stand out for players in India looking to place bets on their favourite sports, including a great range of betting outcomes for the IPL. 

    Pros ✅Cons ❌
    Great site designThe Website may glitch out occasionally
    Rupees are valid payment currency
    Customer support is reliable

    1XBet

    1xBet Mobile IN

    1XBet provides customers with a great variety of betting markets for customers to take advantage of when it comes to the IPL. With a large range of outcomes and exciting odds to bet on, players at 1XBet can enjoy themselves as the Indian Premier League takes centre stage.

    Pros ✅Cons ❌
    Quick sign up process for new customersThe user interface can be challenging
    Fantastic variety of betting markets
    Cricket heavily covered
    Casino and sportsbook in one app

    Melbet

    Melbet Mobile IN

    Offering great sign up bonuses and promotions for new players, Melbet provides customers with one of the best betting sites for Cricket, especially for the IPL. Cricket betting online has become increasingly popular over recent years and Melbet offers competitive odds across all markets with the ability to livestream fixtures whilst betting. There is also a top Cricket betting app available to players so you can play while on the go! Among many other languages, Melbet is available in English, Bengali and Hindi. 

    Pros ✅Cons ❌
    Quality mobile betting appBonuses are few for existing customers
    Trustworthy customer support
    Minimum deposit amounts are low

    Parimatch 

    Parimatch india

    Quite possibly one of the most popular sportsbooks in India, Parimatch is the place to be when it comes to betting on the IPL and other Cricket events. Betting markets are plentiful at Parimatch with customers having the opportunity to bet on a huge range of options and different sports. The IPL is a huge fan favourite in India so players having a wide selection of betting options is great. 

    Pros ✅Cons ❌
    Easy and quick sign up processSlight payment delays may occur in India
    Good range of local payment methods

    22Bet 

    22bet IN Cricket

    Considered one of the best online betting sites for the IPL, 22Bet offers customers in India a fantastic betting experience when looking for the best bonuses and promotions. 22Bet provides a great range of exciting sports markets with Cricket and the IPL being amongst the most popular. 24/7 customer service is provided at 22Bet allowing players to have any issues or queries addressed as and when they arise. 

    Pros ✅Cons ❌
    24/7 customer supoortLimited Payment options
    Easy to navigate site
    Great bonuses available to players

    BetWinner

    BetWinner Mobile IN

    BetWinner is one of the best Cricket betting sites if you are looking to bet on the Indian Premier League. Customers in India can find some great welcome bonuses when signing up as new customers and are presented with a large variety of betting markets and sports. The IPL is one of the most watched events in India and BetWinner provides fantastic betting options and competitive odds across the competition. 

    Pros ✅Cons ❌
    Good payment selectionLess developed than some other mobile apps
    Secure and trusted bookmaker
    Great range of sports markets and betting options for the IPL

    Dafabet

    Dafabet IN Cricket

    Having been founded in 2004, Dafabet has a wealth of experience providing customers from India with a great level of service. When it comes to the IPL, Dafabet offers an extensive betting market with a huge range of bet options and competitive odds for its customers. Dafabet provides customers great options for the IPL and other Cricket events adding to the long list of great features available here. 

    Pros ✅Cons ❌
    Neat site layoutLive streaming is not available
    Good payment varieties
    Great level of customer support

    10Cric

    10Cric Cricket Betting IN

    Customers looking to find some of the best Cricket and IPL betting odds can find these at 10Bet. Players can take advantage of 10Cric’s fantastic range of sports betting options and provide customers with some great odds for the IPL tournament. 10Bet also has a neat mobile app for sports betting so customers can play while on the go and place bets in play.

    Pros ✅Cons ❌
    Easy to use mobile appMay not provide live streaming services
    Quick withdrawal times
    Wide range of payment methods

    How do we pick the Best IPL Betting Sites?

    When it comes to Cricket betting online, players must make sure that the sportsbook that they sign up for meets their requirements and offers what they are looking for. It is also important that the best IPL betting sites we have chosen offer customers a variety of great features and a variety of betting options for IPL and Cricket. Below we have identified some of the main criteria that we use when looking for the best cricket betting sites and sportsbooks. 

    Player Safety and Security

    Protecting customers and ensuring safety towards player’s personal and financial details is one of the most important aspects of any online betting site. Customers looking to place bets on the best IPL betting sites should rest assured that when they sign up, they feel safe and protected. Bookmakers should be registered with a legal gambling commission, helping to provide a trustworthy betting site that makes sure you are not being ripped off. You can usually find a betting site licence at the footer of a page. 

    Bonuses and Promotions for the IPL 

    Customers who sign up for the best Cricket betting sites for the IPL may be looking for some great bonuses and promotions. Players looking for these sorts of features must understand the terms and conditions of the bonus or promotion before claiming any offer as sometimes certain factors need to be satisfied before you can qualify for the benefits. Some of the best bonuses that you can find involve free bet bonuses, new customer promos and boosted odds, just to name a few. 

    Connectivity and Speed

    Speed is one of the most important things when it comes to betting, especially if you are looking to bet on the IPL Cricket competition. Customers using Cricket betting sites and apps will look for good speed when it comes to making transactions, withdrawals and deposits, and also in terms of how long it takes to place a bet. Players in India looking to sign up for some of the top Cricket betting apps or sites will look for this feature, especially in times of high traffic or during in-play betting where the odds are constantly changing. 

    IPL Betting Markets 

    Players from India who are looking to bet on Cricket and especially the IPL will be looking for a complete range of betting opportunities. The best IPL betting sites will offer customers an extensive range of betting markets so all outcomes and types of bets are covered. The types of bets that can be placed are also a big factor in why customers may place a bet. 

    Competitive Odds for the IPL 

    Players will have to make the hard decision about which bookmaker works best for them and competitive odds can be a deciding factor. With the best IPL betting sites offering customers competitive odds, players can expect the best value for their money. The odds for the IPL are ever changing so keeping an eye on which bookmaker provides the best value for you is important. 

    Payment Methods

    Does the Cricket betting site provide your choice of payment method? Many bookmakers provide a different variety of payment options but we try to find the best betting sites that offer a great selection of methods that appeal to a large variety of customers.

    With a high amount of interest in the IPL, we have provided a short list of some of the payment methods that you can expect to find:

    • Mastercard
    • Cryptocurrency 
    • RuPay
    • Skrill
    • Visa
    • AstroPay

    Customer Support

    Providing sufficient and high quality support for customers is one of the most important aspects of signing up for any IPL betting site. Customers want to rest assured that their issues or needs will be dealt with efficiently and in a timely manner. Many of the best Cricket betting apps will provide players with a 24/7 customer support line or live chat feature so queries can be answered at any given time. 

    How to Place a Bet on the Best IPL Betting Sites

    Placing a bet on the IPL competition has been made an easy process for customers who sign up and bet with the best IPL betting sites. Below we have provided a simple run through of the main steps to placing a bet on the IPL. These steps can also be followed using the best betting apps in India.

    • Choose a preferred Cricket betting site from the list provided in this article, you will need to sign up and make a new account
    • To wager your first bet, you will need to deposit a minimum amount into your account
    • Once this step has been completed, you will be able to bet on any chosen IPL betting market 
    • Be sure to familiarise yourself with what certain odds mean and how they pay out before placing any bets. Terms and conditions may also affect your payouts or returns if promotions are claimed so be sure to read these before agreeing to anything. 

    Best IPL Betting Apps

    In addition to providing its customers with incredible features, the best IPL betting sites allow players to download the mobile app version to their portable devices. Using a mobile betting app for the IPL can be beneficial because it allows users to place bets while on the go and often better cricket betting applications than the internet versions.

    Cricket betting sites do not tend to be optimised for mobile devices whereas mobile apps cater for this perfectly. Using the app version of your preferred bookmaker can be helpful because navigating an IPL betting site on a mobile device can be difficult and disorganised.

    Numerous clients are drawn to both mobile and online betting platforms, each of the which offers unique advantages. In the end, it is up to the consumer to choose the IPL betting platform that best suits their requirements. Follow our guide on how to download IPL betting apps below:

    Installing the best IPL betting apps on iOS:

    • Go to the App Store on your Apple device 
    • You will need to search for your chosen bookmaker
    • Once you have searched, you will be able to click download and install the app (make sure you choose the correct version you need as some bookmakers may have multiple apps)
    • You can start the process of signing up for your chosen IPL betting app once the app has been downloaded

    Downloading the best Cricket apps in India for Android:

    • The Google Play Store is where you will need to go to download your chosen bookmaker
    • To find your IPL betting app, you need to search for the specific brand by typing it into the search bar provided
    • You’ll need to download the app and once this has been completed, you’ll then be able to access your IPL betting app
    • Lastly, you can register using the preferred betting app and place an IPL wager.

    FAQs

    How many teams compete in the Indian Premier League?

    Teams the compete across India for the IPL title. There were only eight teams in the competition prior to 2011, when it was decided that ten teams would participate.
    You can find a list of the teams competing in the IPL below:

    Punjab Kings
    Kolkata Knight Riders
    Sunrisers Hyderabad

    Chennai Super Kings 
    Lucknow Super Giants
    Rajasthan Royals

    Gujarat Titans
    Mumbai Indians
    Delhi Capitals
    Royal Challengers Bangalore

    How long does the IPL last for? 

    On March 22, 2024, the Indian Premier League (IPL) gets underway. It will conclude on May 26, 2024, following a two-month run. The championship match and the events will be held in Ahmedabad, Indian.

    How many games make up the IPL?

    Together, the Indian Premier League teams play in 74 games.

    What is the best IPL betting site?

    Today, we have compiled a list of the best IPL betting sites for users. For additional information and exclusive offers, see more.

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  • A new year won’t solve all of your financial problems: Tips for a better 2025

    A new year won’t solve all of your financial problems: Tips for a better 2025

    The last few years have brought unexpected financial turbulence. Rising interest rates, fluctuating home prices, and persistent inflation have tested the resilience of households across the country. As we enter 2025, many Canadians seek ways to regain control of their finances and adapt to the evolving economic landscape.

    The good news? Canadians can learn from the financial lessons of recent years to better prepare for what’s ahead.

    Household debt to disposable income shows a slight improvement

    According to Statistics Canada the household credit market debt to disposable income ratio improved slightly in 2024. As of the third quarter, Canadians owed $1.73 for every dollar of disposable income, down from $1.83 in 2022. This decline indicates progress, but debt levels remain high, reflecting the financial strain on many households.

    To illustrate the change, consider a household with $50,000 in disposable income. In 2022, that family would have carried $91,500 in debt. Today, their debt would be closer to $86,500 — a step in the right direction but still a significant burden.

    Bank of Canada rate ease: Interest rate cuts offer some relief to borrowers

    For those with mortgages or variable-rate debt, 2024 brought some relief. The Bank of Canada lowered its overnight rate to 3.25% on December 11, 2024, down from 4.25% a year earlier. This change translates to reduced borrowing costs for many Canadians.

    For example, a homeowner with a $300,000 variable-rate mortgage saw their monthly payments decrease by approximately $200, thanks to this rate cut. While this is welcome news, interest rates remain elevated compared to the pre-pandemic years, requiring continued prudence.

    Household debt service ratio shows gradual progress

    Another sign of financial improvement is the household debt service ratio, which fell to 14.72% in the third quarter of 2024, compared to 14.97% in 2022. This metric measures the proportion of disposable income required to cover debt payments.

    Although the decline is modest, it reflects incremental progress in Canadians’ ability to manage their debts. For instance, a household with $50,000 in disposable income would now allocate $7,360 annually to debt payments, down from $7,485 two years ago.

    Housing affordability remains an ongoing challenge

    Despite falling interest rates, housing affordability remains elusive for many. Rising borrowing costs over the past few years have outpaced declines in home prices. For prospective buyers, this means that owning a home is still a significant financial commitment.

    If you’re planning to buy, avoid trying to “time the market.” Instead, focus on finding a home that fits your budget and long-term goals. Remember, a home should be a place to live, not merely an investment vehicle.

    Practical tips for managing grocery costs amid inflation

    Grocery prices have been a persistent pain point, with inflation pushing up the cost of essentials. While the price of a head of lettuce reaching $9 may have been an extreme case, food costs remain high. To combat rising expenses, consider strategies such as meal planning, buying in bulk, and reducing meat consumption.

    For example, switching from canned beans to dried ones can cut costs while offering the same nutritional benefits. Price matching and loyalty programs can also help stretch your grocery budget. Other suggestions include:

    • Buy in bulk whenever you can to reduce your overall costs
    • Meal plan for the week based on what’s on sale
    • Switch to less expensive protein options, such as beans
    • Purchase dried beans instead of canned
    • Reduce your meat intake
    • Price match if your grocery store allows it
    • Join the store loyalty program so you can earn points that can be redeemed for free groceries later.

    Building financial confidence for the year ahead

    If all of these financial headlines have left you shaken, you’re not alone. According to the fifth annual edition of the IG Wealth Management Financial Confidence Index the “financial confidence” of Canadians dropped by 11% in 2023, compared to 2022 and over the last few years it only got worse.

    If you’re feeling uncertain, consulting a financial advisor could help you set clear priorities and develop a plan tailored to your situation. Remember, improving your financial outlook begins with small, deliberate steps — whether it’s building an emergency fund, paying down debt, or investing for the future.

    Bottom line

    Even though many Canadians are still confident about their individual situations, there’s no denying that what’s happened in the last year has had some impact on their budgets. Looking back at what’s happened can help, but don’t let it leave you in a shock. It’s always best to plan for the future. How you do that will depend entirely on your personal situation.

    The financial landscape in Canada has shifted significantly in recent years. While challenges remain, there are clear signs of progress, such as declining debt ratios and interest rates. By reflecting on the lessons of the past and planning strategically, Canadians can take control of their finances and face 2025 with greater confidence.

    — with files from Romana King

    Sources

    1. Statistics Canada: Household credit market debt to household disposable income, seasonally adjusted (2024)

    2. Statistics Canada: Household sector credit market summary table, seasonally adjusted estimates (Dec 12, 2024)

    3. Statistics Canada: HNational balance sheet and financial flow accounts, third quarter 2024 (Dec 12, 2024)

    4. IG Wealth Management: Financial Confidence Index (2023)

    This article A new year won’t solve all of your financial problems: Tips for a better 2025 originally appeared on Money.ca

    This article provides information only and should not be construed as advice. It is provided without warranty of any kind.

  • Lucky lottery winner generously gave family millions — but it wasn’t enough! Now, they’re sick and tired of being used as the family ATM machine

    Lucky lottery winner generously gave family millions — but it wasn’t enough! Now, they’re sick and tired of being used as the family ATM machine

    Imagine waking up and realizing that in your pocket you hold the key to a massive windfall — a winning lottery ticket. This is exactly what happened when Reddit user, OpulentWords, and her partner realized that they’d won more than USD$20 million. As U/OpulentWords explained it: “It was a life-changing amount of money.”

    Rather than blow their windfall lottery winnings on big cars and fancy trips, the couple chose to be responsible. They invested money in cash-positive rental properties, set up a high-interest savings account — for living expenses — and set up accounts that would preserve the principal sum for future generations.

    But that wasn’t it. In a show of generosity, the couple generously gave USD$2 million to the sister and mother (of one spouse) and set aside USD$1 million for friends.

    Despite this generosity, the lucky couple was critiicizsed, particularly by their sister and mother. Their family’s argument was that they weren’t generous enough and that they should’ve been less stingy, particularly when it came to paying for a family beach house.

    What’s worse is that extended family began to overwhelm the couple with financial requests and, as a result, put massive strain on the overall family dynamic.

    “My sister and mom think we’re being selfish for not giving them more money," explained U/OpulentWords. "My family is neither poor or rich [sic] and for the most part, [they] have good to great jobs. My sister is a VP in her deparment for a well known tech company. My mom has a retirement savings beyond the money I’ve given her." U/OpulentWords continued by saying that money is set aside so she and her partner can provide for a future family, but currently, she wants to stop feeling like a bank machine for her family.

    "I don’t want to keep feeling like I’m the family’s ATM machine," explained U/OpulentWords, "I’ve heard them say I am stingy and this is extremely hurtful."

    Tactics to help you handle an inheritance or financial windfall

    The question, of course, is whether or not a person should disclose a major inheritance or financial windfall, like a lottery win. And people had opinions.

    In general, Reddit posters had four key takeaways:

    • Generosity doesn’t obligate continued giving — boundaries are essential.
    • Transparency laws around lottery winners can exacerbate personal challenges.
    • Financial planning and diversification are critical for safeguarding winnings.
    • Building boundaries and maintaining relationships require effort and emotional resilience.

    While your win may be public, your wealthy lifestyle doesn’t need to be

    While the win may require you to complete some publicity requirements — such as taking a picture with a large cheque — that doesn’t mean you need to be public with how you plan to use your windfall.

    According to Experian, a US-based consumer credit reporting company, stealth wealth is “the practice of keeping your accumulated assets private.”

    There are several ways to achieve stealth wealth:

    • Avoid conversations with friends and family about income, assets or debt as this may reveal too much about your windfall gain
    • Avoid lifestyle creep — like suddenly upgrading your old Toyota Camry to a fully kitted-out Dodge Challenger — because, again, this is a dead giveaway that you may have access to a lot of cash

    By practising stealth wealth, you’ll have an easier time of untangling your finances from personal relationships. This makes it easier to dodge awkward situations, like friends and family hitting you up for a loan or “to invest in their startup.”

    There are no obligations

    While stealth wealth and tying your money up in trusts and investments are all good ways to keep money seekers at bay, it could be quite mentally draining to hide your good fortune from those closest to you.

    Several Reddit users alluded to this when replying to the original post. One said it is “perfectly ok to say no” to people asking you for cash favours and that you shouldn’t have to live a lie in order to avoid awkward discussions about your windfall gain.

    “People need to be ok with being genuine and honest to the people around them,” explained Reddit users. “By saying no because they want that money invested in other means provides a more accurate example of building and maintaining wealth to others than lying about it.”

    Another person wrote: “I never understand this problem. What’s the issue with saying no and cutting contact with those who don’t take no for an answer and don’t respect your boundaries? If having too much (or too little) money would ruin my relationship with someone, I’d consider that a bullet dodged, since they never cared about me in the first place.”

    If you’re lucky enough to land a windfall gain and you’re not sure how to structure your finances, consider talking to a professional who can help you come up with a plan and a strategy for how to breach that topic with your friends and family.

    Avoid spending if debt is still an issue

    While an unexpected inheritance or windfall gain can prompt a desire to go on a shopping spree, you need to heed the advice of others about focusing on your current and future financial health.

    For instance, rather than setting up an investment fund, consider paying off all debt, first, and building an emergency fund. Then turn your attention to creating a secure future, such as establishing a safe and secure place to live and developing a retirement fund.

    Bottom line

    By following these strategies, anyone with an unexpected inheritance or windfall gain can secure their financial future, achieve their goals, and enjoy their windfall responsibly — and, hopefully, maintain their relationships with family and friends.

    Sources

    1. Reddit: R/OffMyChest

    2. Experian: What is Stealth Wealth?

    — with files from Romana King

    This article Lucky lottery winner generously gave family millions — but it wasn’t enough! Now, they’re sick and tired of being used as the family ATM machine originally appeared on Money.ca

    This article provides information only and should not be construed as advice. It is provided without warranty of any kind.

  • The best types of loans for investment properties in Canada

    The best types of loans for investment properties in Canada

    Despite some cooling, Canadian real estate investment is still humming along, with 26% of Canadians looking to buy an investment property and 4.4 million currently invested, according to a report by Royal Lepage.

    What’s more, almost half of all wealth accumulated in Canada in the last 30 years was tied to equity growth in residential real estate, according to research conducted by RBC using Statistics Canada data. Suffice to say real estate is the path to wealth for many.

    With this in mind, let’s take a look at why getting a loan to invest in real estate is still a good idea and some of the best loans for property investors.

    Why buy investment property?

    Think about it like this: As long as a country continues to see positive population growth, more people will need a place to live. This brings us to the traditional economic model of supply and demand. Since demand will increase over time, so too will the property value.

    However, Canada’s real estate market has been starved of housing supply for decades. This means that current housing prices are inflated due to supply constraints.

    The good news is this doesn’t mean that investing in real estate is a bad idea. As supply issues are fixed, prices will just increase less quickly and not stop increasing all together.

    Taken together, this means property investment tends to be low risk and high reward, with plenty of options for tax write offs.

    But there are also opportunities for investing in fixer-upper properties in lower value neighbourhoods for those who don’t have a million dollars laying around.

    Your options for loans for investment properties

    The flip side of a strong housing market is that the buy-in price is correspondingly higher.

    Technically, minimum down payments on a property can vary between 5% and 20%, depending on purchase price. However, if you put less than 20% down, the Canadian Mortgage and Housing Corporation charges a premium for mortgage loan insurance.

    For most Canadians, 20% down plus a loan is going to be the way to go if you plan on getting into real estate investment.

    The four options for loans for most investment properties are:

    1. Traditional bank loans
    2. Hard money loans
    3. Home equity loans
    4. Private money loans

    Each type of loan covers a different investment scenario.

    Chances are you’re already familiar with traditional bank loans, which are based purely on your credit score and credit history plus income, assets and liabilities. A traditional bank loan means you’ll end up paying either a fixed rate or variable interest mortgage. Check out Money.ca’s mortgage calculator for more information.

    Since the other loans tend to favour specific investment scenarios, we’ve broken them out into their own categories below.

    Hard money loans

    Hard money loans are short-term, high-interest loans designed to help you repair and flip a property in short order.

    A hard money loan is determined based on the property’s estimated value after getting fixed up. If a bank thinks the property will sell after repairs, you can get a loan in a matter of days instead of weeks.

    Because of the higher risk, hard money loans can also be easier to qualify for, since the property’s resale value is part of the equation. It’s not just about your credit score.

    However, you can expect higher interest rates, a short repayment period, plus higher origination and closing costs.

    Private money loans

    As the name implies, a private money loan is from one private citizen to another.

    The most common way to secure a private loan is to ask your family for help. Some parents will loan their children money to help get them into the housing market. These loans are typically backed by a legal contract rather than an agreement with a bank.

    If you pursue a private money loan, make sure you trust your investor.

    Home equity loans

    Home equity loans allow you to borrow money against existing real estate equity (e.g. your home, a cottage, etc.) to invest in a new property.

    As you can guess, this is a riskier investment.

    Essentially, you’re betting on the investment property working out using existing assets through a home equity line of credit (HELOC) or a cash-out refinance. HELOCs can allow you to put up to 80% of the value of your home towards your investment property. A cash-out refinance extends the mortgage on your home. It can also mean paying more interest.

    Again, this is a risky loan investment. If you fail to repay your loan, you could lose your home through foreclosure.

    Pro and cons: What to consider before taking out a loan for an investment property

    Now that we’re up to speed on the different types of loans available, let’s take a look at real estate investment prospects.

    To be clear, real estate is a gamble even if the long term prospects are good. Whenever you invest in anything, you’re making a bet on a given economic marketplace. As we discussed above, some loans are riskier than others.

    Even so, there are plenty of benefits to real estate investing.

    Pros

    • Extra income from renting the property
    • Property value appreciation over time
    • More tax deductible expenses (e.g. home insurance, property taxes, repairs, etc.)
    • Capital gains tax exemptions (e.g. RRSP and TFSA contributions, ownership transfers, capital losses, etc.)

    Cons

    • Upfront costs
    • Real estate is a physical asset and can take time to both sell and close on a deal
    • Being a landlord takes time you might not have
    • Market volatility can tank your investment and force you to hold for long periods of time until the market rebounds

    It also bears mentioning that if you’re planning to be a landlord, you should brush up on landlord and tenant relations.

    Conclusion

    Finally, we want to touch an old investing adage: Always be prepared to lose on your investment.

    When it comes to housing, this is an unlikely prospect. Although you may lose money the chances of your investment being reduced to zero is very low.

    For more on real estate, check out Money.ca’s coverage of the most affordable places to live in Canada (which can be idle for those interested in following the 2% rule).

    FAQs

    Is it hard to get a loan for an investment property?

    Getting a loan for an investment property generally requires a deeper financial commitment. Expect high interest rates, stricter credit standards outside of hard money loans and larger down payments.

    What is the 2% rule for investment property?

    The 2% rule is the idea that you should make 2% of the purchase price of a property back in rent each month to recoup your investment.

    Simply put, the 2% rule is unrealistic in most high cost of living real estate markets. This is doubly true in the red hot Canadian real estate landscape.

    Say you purchase a single detached home in the Greater Toronto Area for $1,000,000, which is about the average. Using the 2% rule you’d want to be covering $20,000 per month. Finding anyone willing to pay this much for a rental is next to impossible.

    But what if you want to try to apply the 2% rule to a down payment instead of the purchase price?

    At 20% down that means your initial investment is $200,000. At 2% this turns out to be a monthly minimum of $4,000.

    This may sound reasonable at first. However, it doesn’t account for your mortgage situation, the land transfer tax, insurance, property tax and any year-over-year changes or market fluctuations.

    As such, the 2% rule is best used, if at all, for an initial assessment informed by a full understanding of the target investment property.

    Can I put less than 20% down on an investment property?

    There are some situations where you can put less than 20% down on an investment property, but they have limited scope for most investors.

    The easiest way to pay less than 20% for a down payment is by moving into the new property yourself. By occupying the property and renting out the extra space you can get a lower rate.

    Another option is to make the new property your new primary residence and rent out your previous primary residence.

    Sources

    1. Cision: More than 1 in 4 Canadians plan to purchase an investment property in the next five years: Royal LePage Report

    2. RBC: Proof Point: Canadian renters face higher hurdles to accumulating wealth than homeowners

    3. TD Stories: What’s going on with Canada’s housing supply?

    4. Government of Canada: How much you need for a down payment

    5. CMHC: Mortgage loan insurance and premiums

    6. Government of Canada: Landlord and tenant relations

    This article [The best types of loans for investment properties in Canada] (https://money.ca/loans/personal-loans/loan-for-investment-property) originally appeared on Money.ca

    This article provides information only and should not be construed as advice. It is provided without warranty of any kind.

  • Everything you need to know about secured loans

    Everything you need to know about secured loans

    Loans aren’t free. You usually pay interest whenever you borrow (unless you get a 0% interest rate credit card), and often there are fees, too.

    With a secured loan, you have an additional obligation. To demonstrate to the lender that you’re serious about repaying the money, you have to put up something that you own.

    It’s basically a way of saying, "If I don’t pay you back on time, take this thing instead."

    How does a secured loan work?

    Secured loans include mortgages, auto loans, many personal loans and even some credit cards. The loans all have one thing in common.

    The common trait of all secured loans is collateral. It’s the "stuff" that you have to put on the line when you take out these types of loans.

    The collateral may be your house or your car. Or, you may have to put up a sum of money to back the loan.

    When you secure a loan with property, you’re giving the lender more than just your word that you’ll make good on the debt. By putting an asset at stake, you’re putting more skin in the game and will be seen as a better risk.

    This is why you often can get a secured loan even if you’ve got bad credit or are just starting out and don’t have much of a credit history. With a secured loan, the lender is able to reduce the risk they face when giving you a loan.

    What is the difference between a secured and unsecured loan?

    Many bank loans are unsecured, meaning you don’t have to present any collateral but are given the loan based on your credit scores, your track record with credit and your income.

    To land an unsecured loan, you may also need a co-signer: A family member or friend who vouches for you — and agrees to pay the debt if you don’t. (But seriously, it’s best if you don’t ever have to put someone in that position.)

    Student loans are unsecured loans. So are most credit cards and personal loans.

    Unsecured loans can be harder to get and can come with higher APRs (annual percentage rates) than secured loans.

    Another advantage of secured loans is that they often have higher borrowing limits, allowing you to get your hands on more money if you need it.

    But unsecured loans don’t carry the risk that you could wind up losing something valuable if you run into financial trouble and are unable to repay the loan.

    Common types of secured loans

    The most obvious example of a secured loan is a secured personal loan from a bank, a credit union, or an online lender.

    Here are a few other types:

    • Mortgages. In a mortgage, you borrow money to buy a house. The home then becomes collateral for the loan, and it can go into foreclosure and be taken from you if you default on your mortgage payments.

    • Home equity lines of credit (HELOCs). A HELOC is a secondary mortgage that allows you to borrow against the equity you’ve paid into your home. As with mortgages, there’s the risk that you can lose your house if you don’t make your payments.

    • Auto loans. When you borrow money to finance the cost of a vehicle, the car is the collateral and can be repossessed if you fail to keep your end of the bargain. Loans for motorcycles, boats and private planes also are secured loans.

    • Secured credit cards. People who have poor or nonexistent credit can get one of these cards by putting up a cash deposit as collateral. The card issuer can dip into the deposit if you don’t pay your bill.

    • Share Secured Loan. People with weak credit scores can also put up money in their savings account as collateral. These loans are easy to qualify for, though the amount you can borrow against varies from bank to bank.

    This article Everything you need to know about secured loans originally appeared on Money.ca

    This article provides information only and should not be construed as advice. It is provided without warranty of any kind.

  • Free Press Release Distribution Offers: What to Know

    Should you utilize free press release distribution services? Probably not. In general, free press releases epitomize the age-old adage “You get what you pay for.” Such plans are generally characterized by poor reach and limited features.

    If you’re still not convinced, here are a few things to consider when exploring free press release services and what to be aware of.

    Why Distribute a Press Release?

    A press release boosts awareness of your products, services, and brand. It alerts a wide range of media when you have significant organizational news to share: a product launch, meaningful acquisition, or sale, for example. It’s considered essential, and complements additional marketing and communications channels such as social media and owned and earned media.

    Press Release Distribution Services

    A public relations (PR) or investor relations (IR) professional can only do so much. To improve efficiencies and ensure your announcement reaches the right audience, press release circulation is often outsourced to a specialty company referred to as a newswire.

    Newswire editors typically shepherd each press release through multiple review and editing cycles with the sender. The release is then distributed via digital networks across a wide range of news and media outlets, subscribers, journalists, influencers, and others.

    Despite having adopted digital distribution methods, the greater newswire industry is still built around human labor and its associated inefficiencies. 

    Free Press Releases

    Currently, several newswires offer free press release services. A few provide introductory plans (PRLog) while most others (PR.com, EIN Presswire, IssueWire, etc.) dispense a free single press release in hopes of upselling the user to a paid plan.

    Such offers are primarily characterized by poor reach, limited features, and zero flexibility一 the antithesis of quality press release distribution. Many also require the user to create an account for access.

    PRLog, for example, features instant press release approval (no review or editing) but with a two-release per day limit. For each release the user is restricted to a maximum length of 500 words, a single video embed, two sharable plain links, and no images (including company logos).

    Other platforms, such as NewswireToday and Online PR Media, include third-party ads, which, aside from being distracting, can encourage the viewer to click away from the release. Some newswires remove releases after 90 days.

    Free Limitations

    Every press release campaign should be focused, with specific target audiences in mind. Wide circulation to major media outlets and news sites may be appropriate for a multinational technology company, but not for a small construction firm with local customers. If a newswire doesn’t target your preferred audience, it’s probably not the right newswire for your release一even if it’s free.

    In most cases, free distribution is limited to search engines, RSS feeds, and hosting on the newswire. A few include a selection of news sites一with the caveat they’re not premium. Generally, most also encompass sharing capabilities for social media, websites, and email.

    Importantly, targeting is unavailable with free plans. PRLog, an outlier on this point, enables users to list their news under a single industry, country, state, city, and a selection of keywords and tags. But that’s as far as targeting seems to go. For this reason alone, free press releases aren’t likely to be very effective.

    Other Limitations

    Free press release services are also plagued by other significant limitations, such as publishing time. NewswireToday, for example, only indicates your release will be held in a queue. Others are silent on timing.

    The use of a corporate logo is also typically restricted, and user platforms can be challenging to navigate. 

    Key Features to Look for in a Newswire

    When comparing newswires, make sure the service you select does include the following features:

    • Easy-to-use online workspace that enables collaboration for drafting, commenting, and editing. While this may not be strictly necessary, it provides extraordinary efficiency and improves the standard PR creation workflow that’s time consuming and often chaotic.
    • Data security throughout your entire workflow. From drafting to delivery, the risk of disclosure is present一which in some cases can cost a company millions of dollars if the pre-release data is material. A platform that includes robust, top-tier security protocols helps ensure your release is protected until you’re ready for its dissemination.
    • Customer service available when you want it. Having access to an expert when you have a question or require assistance is critical, especially if you’re under time pressure.
    • Performance analytics. Understanding how effective your campaign is will be important to refining your future communications and marketing strategies. In fact, according to media database and website Muck Rack, 98% of pros are measuring their PR efforts in some way. Ensure your newswire provides traffic and engagement metrics that are meaningful. Furthermore, social media performance metrics, such as click-through rates on links, mentions, hashtags, and special codes, should also be available.

    News Direct Is an Affordable Alternative to Free Press Release Services

    News Direct, a premier news and content distribution service, includes all of the key features listed above and much more.

    Designed with the modern user in mind, News Direct offers comprehensive capabilities covering a global network of top-tier media and news outlets and trade press. Advanced targeting by U.S.-based geographic location, niche media and influencers, cultural or other interest (Hispanic media or environmental, social, and governance or ESG, for example) is also available at no extra cost.

    News Direct’s proprietary SimpliFi™ functionality enables PR pros一especially in IR一to copy and paste tabular data directly into its collaborative and secure platform the Content Studio, with complete format retention. Circulation of standalone media such as videos and infographics is also possible.

    Finally, News Direct’s pricing is based on an asset-based, flat-rate model that’s simple, fully transparent, and affordable一and comes at a fraction of the cost of popular newswires.

    Contact News Direct for a demo of its industry-leading platform and capabilities and revolutionize your press release distribution process today.

  • This Is the Easiest Way to Distribute Press Releases for Multiple Clients

    Today’s public relations (PR) professionals have a lot to do. Those undertaking agency work typically juggle a gaggle of clients and hefty content needs in an increasingly complex and fast-moving modern media landscape.

    Press releases are a foundational component of nearly every client’s PR strategy. As such, PR pros will often find themselves scrambling to issue timely releases on product and service launches, HR announcements, mergers and acquisitions, events, awards, and more. It’s just as challenging for investor relations (IR) pros who get crunched every quarter with mountains of earnings releases to distribute in the first week or so after the quarter ends.

    However, the good news is that there is a better way to manage this often exhausting and stressful workload. Here’s the easiest way to distribute press releases for multiple clients.

    Streamline Content Production

    Press release distribution starts with creating a draft, typically reviewed and edited by a handful of senior execs. This requires skillful coordination by the PR pro to incorporate edits and maintain version control一often tricky assignments when working with email or hard copies across multiple parties under looming deadlines.

    News Direct, a new and innovative news and content distribution service, has streamlined this workflow dramatically. Its proprietary Content Studio is a secure online workspace where PR pros can draft and collaborate with stakeholders in a single, self-directed, cloud-based platform.

    A full suite of AI-assisted editing tools, including conformity to AP Stylebook conventions, is also available, and version control is managed automatically within the platform. In short, all drafting, edits, reviews, and comments are located in one place and only accessed with account manager permission. This in itself can save hours of chasing down stakeholder input and keeping materials organized.

    Importantly, agency PR pros can establish a News Direct account for each client with a single sign in. This ensures press release drafts, boilerplate language, edits, comments, and previously distributed releases remain in their distinct client environments, and the PR pro’s pivot from one to the other, without the need for separate logins, is effortless. 

    Easily Manage Tabular Data

    For the IR pro who loses years of their life formatting tabular financial data, News Direct has created SimpliFi™️. This proprietary functionality within the Content Studio enables the user to cut and paste financial data from a document into the News Direct platform with nearly complete format retention

    For IRs managing multiple clients, this alone is a game-changing time saver.

    Enjoy Enhanced Security

    A leak of pre-market data, such as quarterly earnings releases, can also add to the IR pro’s nightmares一if not to those of clients themselves. This is especially true in a work-from-home (WFH) environment where many industry professionals, including newswire editorial staff and key stakeholders, currently continue to find themselves.

    However, News Direct has solved this challenge, as well. The News Direct platform is a highly secure environment with best-in-class protection grounded in cloud isolation technology and advanced encryption protocols.

    Release Standalone Multimedia

    Here’s another way to make press release distribution easier. News Direct’s proprietary Digital Asset Direct™ functionality enables PR pros to distribute multimedia on a standalone basis. And according to News Direct’s 2019 Market Assessment study, 86% of journalists find standalone media appealing. And according to leading CRM provider HubSpot, media consumers, too, show strong preferences for visual content. Why, then, spend the time creating a press release to support a video, image, or infographic when it can tell the story effectively on its own?

    This functionality gives PR pros with multiple clients better and more efficient tools for managing their numerous press release responsibilities. 

    Access Actionable Analytics

    News Direct also makes tracking results for multiple clients a breeze with its analytics portal. Actionable analytics一powered by AI一include news release posting, exclusive earned media reporting, detailed visibility and engagement metrics, and more to help calculate ROI and capture meaningful insights.

    Sharable, professionally formatted reports are also easily accessible and ready to use with clients, in real time.

    News Direct also provides its one-of-a-kind Equity Impact Report to track the influence of news on the market in real time. Easily follow clients’ most relevant market metrics throughout the day and subsequent weeks as the news and its effects unfold.

    Transparent & Predictable Pricing

    News Direct’s asset-based pricing is simple, straightforward, and completely transparent. Each primary content piece, whether a press release or standalone multimedia, is charged the same flat rate一regardless of word count or geographic distribution.

    Each additional piece added to the order, such as an image, video, or infographic, costs half the same flat rate. This approach一built for modern media outreach一makes budgeting and forecasting for multiple clients easy and predictable.

    Next Steps

    Contact News Direct for a demo of its proprietary, industry-leading capabilities, and make distributing press releases for multiple clients easier today.

  • How News Direct Can Help During a PR Crisis

    Ask any public relations (PR) or communications professional, and they’ll tell you the term “PR crisis” is enough to raise a cold sweat in a matter of seconds. Today’s media deploys content across more platforms and at greater speeds一inconceivable just a few years ago. 

    Getting ahead of the story一or at least catching up with it一requires considerable skill, experience, nerves of steel, and a toolbox that’s efficient, effective, and flexible enough to handle the demands of the moment. That’s where News Direct, the news and content distribution platform purpose-built for today’s fast-moving strategic communications, can make a significant difference. 

    Here are just a few ways News Direct can help your team during a PR crisis一but first, let’s briefly revisit what a PR crisis is.

    What’s a PR Crisis?

    A PR crisis occurs when news impacts your company in a significantly negative way. The main types include:

    • • Reputational. This occurs when news challenges a company’s brand and values. For example, Facebook’s (now Meta) reputation as a company trumpeting transparency and social value came under threat when whistleblower Frances Haugen claimed the social media giant chose to maximize growth over implementing safeguards against excessive use by children and political misinformation.
    • • Public safety. When news citing a company’s responsibility for jeopardizing public health or security emerges, this is considered a public safety crisis. Think American exercise equipment and media company Peloton when news broke its Tread+ treadmill was linked to dozens of child injuries, including one death. 
    • • Financial. A financial crisis occurs when news breaks seriously impacting a company’s financial health. Take Lehman Brothers, for instance. Once the fourth-largest American investment bank, Lehman was forced to file for bankruptcy due to its massive exposure to subprime mortgages during the financial crisis of 2008.

    How News Direct Can Help During a PR Crisis

    While no two PR crises are quite the same, a handful of steps are foundational to almost every effective crisis response. These include establishing a task force, building a response strategy, crafting key messages and content, distributing collateral, and following up. News Direct can help improve crisis response in the following ways. Take a look:

    • • Streamlined workflows. At News Direct, users draft, collaborate, and distribute their press releases from a single, self-directed online platform called the Content Studio. Multiple parties can edit, review, and comment in real time, from anywhere. Not only does this save time一a particularly precious resource during a PR crisis一it also cuts down on errors and version control issues. 
    • • Industry-leading security. The success of a PR crisis response relies in part on the smart timing and cadence of communications, especially when sensitive information is at stake. A premature release一intentional or not一can be devastating. However, with the Content Studio’s cutting-edge cloud isolation technology and two-factor authentication, News Direct ensures its security protocols are the best in the business. You control what content users see一from piece to piece一and when.
    • • Next-generation functionality for financial communications. Financial crises can be especially stressful. Manipulating complex financials that can move markets is every investor relations (IR) pro’s nightmare. News Direct’s proprietary SimpliFi™ functionality enables tabular data to be copied and pasted directly into the Content Studio platform, with complete format retention. So rather than spending hours checking and rechecking numbers, you and your team can focus on your response’s higher-order, more strategic components.
    • • Standalone multimedia distribution. Sometimes your print piece is more effective when it includes a video, image, infographic, audio track, or animation. With News Direct’s Digital Asset Direct™ functionality, embedding these in your piece is easy and quick. And get this: If you decide to forego the print, News Direct can distribute your multimedia on a standalone basis. 
    • • No required editorial review cycles. Forget the time-intensive editorial cycles typically required by most news distribution companies (newswires). Not only do these take up time, but they can pose security risks as well一particularly as work-from-home (WFH) conditions remain part of today’s working norm. You alone decide when to submit your content for distribution. That said, News Direct offers industry expertise to assist with editing, proofreading, or dissemination一but only when requested.
    • Advanced targeting. News Direct provides extensive distribution capabilities covering a global network of top-tier news and media outlets, trade press, regional press, niche media, influencers, social media, and more. And with its global DB Direct™ Media Database, powered by Agility PR Solutions, News Direct empowers users to create a targeted list of journalists from more than 1 million media contacts and outlets. Getting the right news to the right contacts at the right time is also a breeze. Distribution is launched from the Content Studio. With a few clicks, your communications are on their way or scheduled for distribution later.
    • Robust reporting. Performance data for your communications can inform the rollout of your crisis strategy as it’s happening. News Direct provides a suite of reporting tools, such as easy-to-use dashboards and shared formats, that makes reporting a cinch. Metrics include media placements, online syndication, views, and potential visibility, to name a few. You can also measure social media engagement and website traffic.

    Revolutionize Your PR Crisis Response with News Direct

    Managing a PR crisis is challenging enough without the added burden of legacy approaches to content creation and distribution. Boost your process and results with the tool made for the  demands of the PR and corporate communications businesses, even during a crisis.

    And News Direct’s pricing is also conceived for modern media distribution. Instead of by the word or scope of distribution, News Direct uses an asset-based, flat-rate model that’s easy to understand and fully transparentfor a fraction of what mainstream press release distributors charge.



    Contact News Direct for a demo of its proprietary, exceptional capabilities, and transform your PR crisis response today.

  • How Far in Advance Should You Distribute a Press Release?

    How Far in Advance Should You Distribute a Press Release?

    There’s a lot to think about when distributing a press release. For starters, the content should be newsworthy, well-written, and adhere to a well-regarded and widely recognized press release format. But what about timing? How far in advance should you send out a press release?

    The answer is, it depends. Here are several guidelines on how far ahead of a launch, celebration, special occasion, or other event to distribute a press release.

    First, Establish Your Goals

    Optimal press release distribution lead time can vary depending on whether it’s intended to raise awareness about an upcoming event, generate extensive earned media coverage, or anything in between. Decide what the release should accomplish before determining when it should be released.

    Current Affairs, Trends, or a Name Change

    For a press release related to a current issue, such as a change in regional or national policy or law, distribution should be timely to have maximum impact. For example, increasingly, large multinationals distribute press releases to express support or dissatisfaction with social justice or political issues. In fact, leading business management publication Harvard Business Review provides a framework for developing corporate policy on the practice.

    Another example in which press release distribution should occur adjacent to the event is for a flash sale or other one-off experience. In this case, little to no advance notice is designed to generate buzz and a sense of urgency. If consumers were informed about a flash sale two weeks in advance, they might forget about it by the time the event rolled around. 

    When a company changes its name, typically the announcement is made on the day the change takes effect. Promoting this type of message in advance can easily confuse people on how to refer to the company in the meantime, or they might forget the new name or the reasoning behind the change once the transition occurs later. Two examples include the name change of Perfect Timing, Inc. to The LANG Companies, Inc. and Facebook’s rebirth as Meta.

    Online Calendar Inclusion

    To include an event on an online calendar, such as a sponsored running race, issue a release well ahead of time. Find out how far in advance the site posts events, and send out the release as early as possible to maximize the opportunity for attendance.

    Events With Ticketed Attendance

    For an event requiring tickets, advance promotion is key, and the larger the audience, the longer the press release lead time needed. Large concerts, shows, and sporting events are often announced months or years ahead of time, with subsequent “reminder” releases distributed closer to the date.

    A large annual corporate conference or trade show might fit into this type of schedule, with an initial announcement released eight to 10 months in advance. Several additional releases could be sequenced closer to the event, perhaps in intervals of two months until the last, and then every other week, and so on. The distribution schedule for press releases should also complement other components of your public relations/advertising campaign for the event.

    Events Without Ticketed Audiences & Announcements

    Other large events without ticketed audiences or announcements, such as introducing a new service line or product launch, also benefit from advance press release distribution. To generate chat around the topic, consider a two- to three-week lead time, followed by a second press release on the launch day.

    The advance release is especially important if you’re hoping to entice a journalist or two for earned media coverage.

    Journalist Coverage Ahead of an Event

    To enable journalists to cover a newsworthy event or announcement, send your press release well in advance一but not so far ahead that the journalist overlooks the release or is distracted by another, more timely topic. It’s a delicate balance resulting in different lead times for different types of journalists and the individuals involved.

    As a rule of thumb, allow journalists two to three weeks to create a piece leading into an event, but this can vary. The best approach is to do your research early about whom to target for your topic. Journalists have specific beats, angles, and voices, and for good and consistent coverage, it’s important to target them accordingly. This piece on reaching the right audience provides excellent insights on this topic.

    Journalist Coverage During an Event

    To invite journalists to an event, send out a media advisory rather than a press release. A media advisory functions similarly to an invitation, with basic information such as what, where, and when. It should also include details on whether a press pass is required, and if so, whom to contact. To maximize photo or video coverage, include program specifics: when, for example, the CEO will be introduced or new product unveiled.

    Post Event Coverage

    For post-event coverage, send out a press release immediately after the event. Chances are, it will only be newsworthy for a brief period一perhaps a day or two一so it’s essential to distribute a press release during this period.

    News Direct for Press Release Distribution 

    Regardless of when you disseminate your press release, partner with a distribution service that makes workflows easy and distribution a breeze. News Direct is a best-in-class news distribution service with a proprietary, self-directed platform for seamless and secure content creation and distribution. 

    Unlike legacy newswires, News Direct enables you to create, collaborate, and fully control your content from start to finish. From the same cloud-based platform, you can distribute releases across a global network of media agencies, news outlets, trade press, targeted lists, and more. Simply select your distribution preferences, submit or schedule for later一no human third party intervention is required. And News Direct uses an asset-based, flat-rate model that’s straightforward, predictable, and fully transparent.


     

    Contact News Direct for a demo of its revolutionary press release distribution experience today.

  • How to Streamline Your Press Release Process

    How to Streamline Your Press Release Process

    Today’s PR pros juggle a kaleidoscope of responsibilities ranging from developing and implementing publicity strategies, overseeing media relations, pitching stories, writing and editing press collateral, to managing events and analyzing campaign metrics. Time pressure and short deadlines are also part of the mix, making streamlined workflows critical to productivity and performance.

    Distributing press releases, often a sizable part of the job, can be remarkably inefficient, given the number of stakeholders and review cycles involved. If you find you’re regularly bogged down by the endless toing and froing characterizing today’s press release process, you’ve come to the right place. 

    The steps below will not only streamline your press release workflow, they’ll transform this critical part of the PR pro’s job. 

    Why Do We Still Use Press Releases?

    Even today, the press release is an essential part of most organizations’ communications and marketing content strategies. It’s the go-to approach to delivering news about an organization, its products, people, and plans. In recent years, other channels have been added to the PR arsenal, such as social media and web announcements, but none has replaced the press release itself.

    Most companies send out at least a handful throughout a year. Most public companies will send out more, including quarterly earnings announcements and other regularly scheduled market-related data.

    The Traditional Press Release Process Is Dated

    The press release process itself remains highly inefficient, involving the same steps, individuals, and time constraints that gave PR pros headaches more than 50 years ago.

    Essentially the workflow includes creating an initial draft, then chasing down C-suite-ers for their review, changes (usually inevitable), approval, and a quote or two. This is followed by making revisions and starting the process over again. Embedding media such as an image can require resizing it or reformatting the release一or both.

    It may come as no surprise, then, that in a 2019 survey commissioned by content agency Speak Media and reported by PR news source PRovoke Media, nine out of 10 in-house communications team leaders experience regular challenges with content creation.

    And let’s not forget distribution一including another set of review cycles with a newswire editor and an additional round with the C-suite if the editor’s changes are substantive一before the press release is finally released over the wire.

    There’s room for improvement and the PR industry agrees. According to USC’s Annenberg School for Communication and Journalism’s 2019 Global Communications Report “PR:Tech: The Future of Technology in Communications,” 59% of PR pros surveyed feel technology will drive considerable change to the industry.

    And News Direct has taken a big step in this direction. The platform makes streamlining the press release process easy and efficient. 

    Collaborate on One Secure Platform 

    News Direct provides a self-directed, cloud-based platform that includes the Content Studio, where automation and a clear template makes composing your content quick and easy. Secure sharing with stakeholders is available and revisions are no problem with a full suite of editing tools and version tracking. You can even check if your draft conforms to AP Stylebook usage, right from the Content Studio platform.

    Write Recurring Content Once

    Nearly all press releases include boilerplate information一a short “About” section on the company, media contact information, and social media handles, among other elements. Even if you have a template with this information in your word processing program, it must be added and checked for every press release draft.

    With News Direct’s Content Studio, you can add your boilerplate, any other disclosures, and your contact info once and this is retained in your Company Detail section. When you’re ready to draft your next release, your recurring content is pre-populated, formatted, and ready to go.

    Keep Content Secure Without Trying 

    Security is a key consideration during the press release process, especially when sensitive information is at stake. News Direct’s Content Studio uses industry-leading security protocols, including cloud isolation technology and two-factor authentication, so you control who reviews and comments on your content.

    Automate Tabular Formatting with SimpliFi™

    Here’s something investor relations (IR) pros will love: News Direct’s proprietary SimpliFi™ functionality enables text and tabular data to be copied and pasted directly into the platform with complete format retention, and all within a few short minutes. No additional formatting or endless review cycles are required.

    Customized Distribution 

    At News Direct, selecting your distribution is customizable to provide both breadth and depth for your targeted effort. When you’re ready to distribute your content, select from News Direct’s wide range of distribution offerings, including major national news outlets, media agencies, trade press, customizable geographic and niche media options. Then press submit to schedule your release.

    Easily Release Standalone Media 

    According to publisher and online learning platform Smart Insights, 90% of information transmitted to the brain is visual, and the brain processes visuals 60,000x faster than text. It makes sense, then, that today’s media consumption preferences lean heavily toward visual content. 

    And here’s something else: 86% of journalists find standalone media appealing一with infographics and videos the most desired multimedia content by journalists and bloggers.

    PRs can meet this demand from journalists and broader audiences with News Direct’s proprietary Digital Asset Direct™ functionality, enabling multimedia distribution on a standalone basis. If that infographic or video tells the story effectively without accompanying text, why embed it in a press release? With News Direct, you don’t have to.

    Predictable, Transparent Pricing

    Most legacy newswires price their services based on the antiquated variables such as word count or geographic distribution. However, News Direct’s pricing model reflects how most media consumption and distribution is done today一digitally. News Direct uses an asset-based, flat-rate model that’s predictable and fully transparent.

    Streamline Your Press Release Process With News Direct 

    With News Direct, your press release process is easy, efficient, and purposely built for today’s modern media outreach.

    Contact News Direct for a demo of its proprietary, industry-leading capabilities, and streamline your press release process today.