News Direct

Author: gregg.castano

  • CURE ALZHEIMER’S FUND EARNS PERFECT SCORE AND 13th CONSECUTIVE FOUR-STAR RATING FROM CHARITY NAVIGATOR

    A rare distinction given to organizations that meet the highest standards of transparency and accountability.

    Wellesley Hills, MA | December 18, 2024 05:45 AM Eastern Standard Time

    Cure Alzheimer’s Fund (CureAlz) is proud to announce the organization has achieved a 100% perfect score and Four-Star rating — its 13th consecutive top star rating — from Charity Navigator.

    “Receiving a perfect score from Charity Navigator and Four-Star rating for 13 years in a row is a testament to our commitment to responsible stewardship of the donations entrusted to us. Our high-integrity business practices and financial controls mean we welcome full transparency about how we maximize the research impact of every dollar given to CureAlz,” said Meg Smith, Cure Alzheimer’s Fund CEO. “Donors to CureAlz can be confident their donations fund the field’s leading scientists to explore bold ideas and make game-changing discoveries to bring an end to Alzheimer’s disease.”

    Charity Navigator, the nation’s largest independent evaluator of nonprofits, analyzes organizations based on four key metrics: Impact and Measurement, Accountability and Finance, Culture and Community, and Leadership and Adaptability. CureAlz, which invests 100% of every general donation into its research program, has received a perfect score across all four domains. According to Charity Navigator, less than one-tenth of one percent of charities rated by them earn a perfect score.

    A Four-Star rating designates Cure Alzheimer’s Fund an official “Give with Confidence” charity, indicating that the organization is highly impactful in its given cause area, is fiscally responsible and transparent, and follows leadership and organizational culture best practices. Charity Navigator has provided more than 11 million donors with thorough and credible ratings of more than 230,000 organizations since 2001.

    “We are delighted to provide Cure Alzheimer’s Fund with third-party accreditation that validates their operational excellence,” said Michael Thatcher, president and CEO of Charity Navigator. “The Four-Star rating is the highest possible rating an organization can achieve. We are eager to see the good work that CureAlz can accomplish in the years ahead.”

    Cure Alzheimer’s Fund is a nonprofit dedicated to funding the most promising research to prevent, slow or reverse Alzheimer’s disease. Since its founding in 2004, Cure Alzheimer’s Fund has provided 917 grants to more than 300 of the world’s leading researchers and contributed more than $219 million to research. Its funded initiatives have been responsible for many key breakthroughs in understanding the causes and pathology of Alzheimer’s disease. Cure Alzheimer’s Fund has achieved a 100% perfect score and has received a Four-Star rating for 13 consecutive years from Charity Navigator. Cure Alzheimer’s Fund also received a Platinum Seal of Transparency from Candid, formerly known as GuideStar. Our Board of Directors, Trustees and a core group of other donors direct their donations to our overhead expenses so that 100% of general donations go to our research program. For more information, visit CureAlz.org.

    Contact Details

    Barbara Chambers

    +1 978-417-9890

    [email protected]

    Company Website

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  • LiberLive Launches the Revolutionary C1 Stringless Smart Guitar: A New Era in Musical Performance

    Denver, Colorado, United States | December 18, 2024 07:43 AM Eastern Standard Time

    LiberLive, a next-generation music tech brand, is pushing the boundaries of musical innovation with the global release of the LiberLive C1, the world’s first-ever stringless smart guitar. With a focus on redefining the way people connect with music, LiberLive is on a mission to make music more accessible, creative, and engaging than ever before.

    A Brand that Fosters Creative Expression

    Since its founding in 2019, LiberLive has remained committed to one core mission: to connect people with music in innovative and meaningful ways. The launch of the LiberLive C1 Stringless Smart Guitar represents a significant advancement in the company’s efforts to revolutionize the way we learn, play, create, and perform music.

    At its core, LiberLive believes that music is a universal language – a force that transcends boundaries, connects people, and brings joy to millions. Since the beginning, the company has been focused on creating instruments and technologies that break down the traditional barriers of music-making, making it easier for anyone to express themselves and explore their musical potential.

    The Mission: Connecting People Through Music

    The company’s name reflects its mission: Liberate Your Music Live. With the world’s first stringless guitar, LiberLive is bringing that mission to life by providing a completely new and intuitive way for people to connect with their musical side.

    “At LiberLive, we truly believe that music is for everyone. Our mission is to break down the barriers that make music hard to access, allowing people of all skill levels to connect with music. Our LiberLive C1 embodies this vision.” says Vincent Tang, the founder of LiberLive, “It’s not just a guitar; it’s a stringless, self-contained, digital instrument that gives users the freedom to explore and connect with music. Ultimately, we’re here to make music more accessible and engaging for everyone.”

    A Revolutionary Approach to Stringless Smart Guitar

    What sets the LiberLive C1 apart from traditional instruments is its stringless design and smart technology. Using advanced tactile sensors and MicroDAW Sampling Synthesis combined with Frequency Simulation Technology, the LiberLive C1 delivers incredibly authentic sounds without relying on traditional strings or amplifiers. This means that users can produce guitar, bass, piano, and drum sounds with perfect accuracy and rich, immersive quality.

    The LiberLive App enhances this experience, providing users with real-time feedback, interactive sheet music, and the ability to adjust pitch, effects, and rhythms. Whether users want to explore new soundscapes or create entirely new compositions, the LiberLive C1 puts the power of music creation at their fingertips.

    A Bridge Between Creative Minds and Digital Innovation

    The LiberLive C1 isn’t just about technology for its own sake; it’s about using technology to bring people closer to music. For LiberLive, it’s not about replacing traditional instruments, but rather, enhancing and evolving the musical experience. The LiberLive C1 enables everyone to connect more freely with their music by giving them the tools to explore new sounds, experiment with different styles, and push the boundaries of their creativity.

    Since its inception, LiberLive has garnered attention for its innovative designs and commitment to pushing the boundaries of music technology. The LiberLive C1 Stringless Smart Guitar has already won prestigious design awards like the Red Dot Product Design Award and IF Design Award. Its status as a pioneer in stringless smart guitar innovation has been further strengthened by the patent it received for its folding design.

    Join the Musical Revolution

    As LiberLive continues to innovate and push the boundaries of what’s possible in music tech, the LiberLive C1 Stringless Smart Guitar marks just the beginning of an exciting new era. LiberLive C1 is now available on Amazon and the LiberLive website. To learn more about the LiberLive C1 Stringless Smart Guitar, visit www.liberlive.com.

    About LiberLive

    LiberLive is a pioneering music technology company founded in 2019 with a mission to liberate creativity – Their name reflects their mission: “Liberate Your Music Live.” By merging cutting-edge technology with a passion for music, LiberLive creates tools that empower everyone, regardless of skill level, to express themselves musically. With the C1 Stringless Smart Guitar, LiberLive continues to push boundaries, making music accessible, intuitive, and innovative.

    Contact Info

    Email: [email protected]

    LiberLive Official Website: www.liberlive.com

    Contact Details

    LiberLive

    Monica Zhuang

    [email protected]

    Company Website

    https://liberlive.com

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  • How Long Should a Press Release Be?

    First deployed nearly 100 years ago, the press release remains foundational to robust public relations (PR) and marketing practices. Its use as a reliable tool for disbursing information has only gotten more valuable as communication channels have evolved to reach larger一and more influential一audiences more quickly.

    But how long should a press release run? This may sound like a basic question, but certain norms and conventions make a press release more comprehensible and acceptable to the broader press industry and other end readers一including the number of words. To learn more, take a look at our tips below.

    First, What Is a Press Release?

    Ideally, a PR pro will create and distribute a written press release to communicate important news about an organization (or well-known individual) to inspire journalists to expand on the story (aka earned media) and inform and engage broader stakeholder audiences. This could include the announcement of a new product, service, or market, a merger or acquisition, sponsorship, event, or significant hire, to name a few.

    What Should a Press Release Include?

    There are six broad components of a standard press release. They are:

    1. 1. The Headline. This should tell the reader what the press release is about. It should be succinct and engaging, and without exaggeration.
    2. 2. The Date & Location. Often called the dateline, this indicates where and when the announcement is being released. The dateline starts the first line of text and includes the city (in all capital letters), state, and complete date: LOS ANGELES, CA – February 12, 2022, for example.
    3. 3. The Summary Paragraph. The summary paragraph is the first paragraph of copy and includes essential information一the who, what, where, when, and why of the news.
    4. 4. The Body. Release body copy is a more in-depth treatment of the summary, with additional detail, background, context, and at least one quote from a significant leader or stakeholder. It can also include the “how” behind the five Ws, where appropriate.
    5. 5. The Close. This is the conclusion of the press release and generally followed by a final line with three hash marks ( # # #) in the center of the page indicating the completion of the official release text.
    6. 6. The Boilerplate. This is a brief paragraph summarizing the organization (or individual), included after the release text. The section is typically a few lines below the hash marks and begins with “ABOUT [Organization Name]:” A website link and contact information for the organization’s press officer or public relations representative are usually included should journalists have questions or require additional information.

    Consider Adding Multimedia

    Using a visual asset in your press release can add to the story, amplify its message, boost SEO, viewer engagement, and social sharing. According to leading CRM provider HubSpot, consumers strongly prefer visual elements in their content. This can include an image, video, or animation, among others.

    In addition, journalists find multimedia attractive, if only to use in their content. Embedding multimedia in your press release can increase your chances of earned media pickups. See this article “Multimedia Assets as Traffic Drivers” to learn more.

    How Long Should a Press Release Be?

    While the perfect length of a press release varies, it should generally fall within 300 to 400 words or about one page of text. That said, if it’s necessary to include slightly more or less text to provide essential information, then do so. It’s more important that a press release be structured well with information that readers need than adhere to an absolute number of words.

    News Direct Has Reimagined Press Release Creation & Distribution 

    For easy and efficient press release creation and distribution, consider partnering with News Direct. A relative newcomer to the newswire landscape, News Direct has revolutionized the press release workflow with the modern media consumer in mind.

    News Direct’s self-directed, secure, cloud-based platform (the Content Studio) enables PR pros to create, collaborate on, and control their content from start to finish.

    Distribution is also a breeze. From the Content Studio, the user controls where and when they want to distribute their content. With News Direct, no human, third-party editing is involved, which is standard with legacy model newswires. Select from a global network of media and news outlets, trade press, customizable geographic options, and a range of highly targeted specialty media, influencers, and newswires. With a few clicks, your release is scheduled for launch or already on its way.

    News Direct even enables users to distribute multimedia content on a standalone basis. With its proprietary Digital Asset Direct™ functionality, it’s a cinch to disseminate an infographic, video, image, or other data visualization piece on its own. 

    News Direct offers fully transparent pricing. Get all of this functionality and more for a single, flat-rate, asset-based fee一regardless of word count or the number of media embeds. 

    Contact News Direct to demo its ground-breaking capabilities and transform your press release workflows today.

  • Why Public Companies Prefer News Direct for Press Release Distribution

    Why Public Companies Prefer News Direct for Press Release Distribution

    Each year, U.S. public companies are required to release several disclosure statements containing financial results, analysis, and outlook, and any significant or material changes therein. The process involves drafting language, collecting financial information, and distributing it over a newswire for broad and simultaneous release.

    This typically has the company investor relations (IR) team preparing weeks ahead of time to meet legal obligations, C-suite expectations, and hairy deadlines. Or in the case of a needed unexpected release, scrambling to get the information out in a timely fashion.

    News Direct, the first content and news distribution service made for modern media outreach, simplifies these workflows significantly, which is a big part of why public companies prefer News Direct for Press Release Distribution. Here’s a closer look at some of the unique benefits News Direct offers.

    First, What Is Required Disclosure? 

    Federally mandated public company disclosure was established in the wake of the stock market crash of 1929 and the Great Depression that followed. The Securities Act of 1933 required companies selling securities to the public register with the Securities and Exchange Commission (SEC), the primary U.S. securities industry regulator, and provide potential investors with complete and accurate information (including audited financial statements) about the company and its shares. 

    Securities law was later augmented with the Sarbanes-Oxley (SOX) Act of 2002 after the unexpected and disastrous bankruptcies of global titans Enron, WorldCom, and others in the early 2000s. The SOX Act significantly expanded public company disclosure requirements and assigned corporate directors and officers extensive oversight responsibilities.

    Each year, public companies file several disclosure forms with the SEC, while informing investors (and potential investors) of the same information. SEC Regulation FD requires these groups to be informed fairly and simultaneously, and news releases offer a relatively easy way to achieve compliance.

    A Secure Platform 

    Press release security is always a stressor when working with outside vendors, especially when pre-market data is involved. An information leak, intentional or not, could amount to a severe violation of securities law.

    However, News Direct’s proprietary online platform, helps keep your information secure throughout the end-to-end earnings or press release process. Industry-leading, cloud-based isolation technology ensures individual user environments are protected, with two-factor authentication in place for an added layer of security. Secure collaboration among trusted stakeholders is also available, with flexible active-permissioning for each content piece.

    Easy & Efficient Collaboration

    For the IR team tasked with crafting press releases, getting the green light from the C-suite on the copy is often the most challenging part. Endlessly chasing down senior staff for input and review while juggling earlier versions and updates can boost anyone’s blood pressure. The opportunity for error and omission is ever present.

    News Direct’s Content Studio virtually eliminates these inefficiencies by enabling collaboration within the single workspace platform. Drafting a release is quick and effortless using the in-platform release template, full suite of editing tools (including compliance with AP Stylebook conventions), and comprehensive version tracking.

    SimpliFi™ for Painless Tabular Formatting

    Each quarter-end (aka earnings season) public company disclosure typically includes extensive financial statements with pages of numbers that are painstakingly formatted, first by the IR or CFO teams and often later by a newswire editor to ensure they fit the newswire release configuration.

    News Direct’s proprietary SimpliFi™ functionality revolutionizes this laborious part of the process by enabling busy IROs to copy and paste formatted tabular data directly into the Content Studio without losing its formatting. With SimpliFi™, you can save hours of busy work, reduce the potential for error, and avoid at least a few headaches. You might even look forward to next quarter’s earnings season.

    Transparent & Affordable Pricing 

    Legacy newswires generally charge for press release distribution based on word count and geographic dissemination一variables that were once time and labor intensive before the digital revolution some 30 years ago. For public companies that need to reach stakeholders across the country, for example, an earnings release can end up costing thousands of dollars or more.

    Alternatively, News Direct uses a modern pricing model that reflects how modern media is created and consumed today. News Direct offers asset-based, flat-rate pricing that’s affordable and fully transparent. It’s simple to understand, makes budgeting easier, and doesn’t penalize for word count or distribution reach.

    Streamlined Distribution

    Distributing a press release through News Direct is also significantly easier and faster than with traditional industry newswires. Rather than spend hours ping ponging messages, edits, and revisions back and forth with a newswire editor, News Direct enables you to control when and where you distribute your release.

    You can select your distribution date, time and preferences from the same platform used to create the release. And News Direct offers a premier, global network of financial media agencies, exchanges, trade press, news outlets, and geographic, cultural, and interest-based outlets to consider. When you’re ready to distribute your release, press submit, and you’re done.

    Standalone Media Release With Digital Asset Direct™

    Sometimes a picture is worth a thousand words一or a thousand numbers. Citing research data, global business and media company Forbes asserts audiences prefer visual elements over numbers and will better remember the data in a visual format.

    News Direct enables IROs to capitalize on this modern consumption preference by distributing media without an adjoining text release. News Direct’s proprietary Digital Asset Direct™ functionality makes it a cinch to disseminate an infographic, video, image, or other data visualization piece on its own. It’s a great addition to your portfolio of investor engagement tactics, and uses the same flat-rate pricing approach as employed for text releases.

    Comprehensive Analytics 

    For public companies, compliance with Regulation FD’s tenets of fair, broad, and simultaneous distribution can be better measured with robust press release analytics. To this end, News Direct offers industry-first metrics to make performance follow-up a breeze.

    Use News Direct’s analytics portal to view results beyond posting stats, such as earned media reporting and detailed visibility and engagement metrics, just to name a few. And every public company distribution includes an Equity Impact Report free of charge. So you can understand in near real time the impact your news has on the market, your business and competitors.

    Want to learn more? Schedule a demo with News Direct today!