NEW YORK —July 23, 2025— 9:00 AM Eastern Time –Direxion, a leading provider of ETFs for tactical traders, and a pioneer in Single Stock Daily Leveraged & Inverse ETFs, expanded its industry-leading lineup of high-powered trading tools with the launch of two new funds tracking the performance of Ford Motor Company (F). These funds are the first to provide traders with amplified, or inverse, exposure to Ford via the Direxion Daily F Bull 2X ETF (Ticker: FRDU) and the Direxion Daily F Bear 1X ETF (Ticker: FRDD).
“Ford is more than just a legacy automaker—it’s a trader’s stock,” said Douglas Yones, CEO of Direxion. “Its combination of brand familiarity, price accessibility, and exposure to critical macro trends, such as EV adoption and industrial policy, makes it a natural fit for tactical trading. FRDU and FRDD provide precise ways to capture short-term moves in one of America’s most-watched companies.”
Designed for active traders, Direxion’s pairs of Single Stock Leveraged & Inverse ETFs are built for short-term trading – not long-term investing. These ground-breaking trading tools are intended for experienced traders with a high risk tolerance. Unlike traditional ETFs, or even other leveraged and/or inverse ETFs, these products track the price of a single stock rather than an index, offering no diversification benefits.
All Direxion Leveraged and Inverse ETFs are intended only for investors with an in-depth understanding of the risks associated with seeking leveraged investment results, and who plan to actively monitor and manage their positions. There is no guarantee these ETFs will meet their objective. Please visit the Direxion Leveraged and Inverse ETF Education Center, where you will find educational brochures, videos, and a self-paced online course to help you understand if Leveraged and Inverse ETFs – including Single Stock Daily LETFs – are right for you.
About Direxion:
Direxion equips investors who are driven by conviction with ETF solutions built for purpose and fine-tuned for precision. These solutions are available for a broad spectrum of investors, whether executing short-term tactical trades, or investing in thematic strategies. Direxion’s reputation is founded on developing products that precisely express market perspectives and allow investors to manage their risk exposure. Founded in 1997, the company has approximately $54.6 billion in assets under management as of June 30, 2025. For more information, please visit www.direxion.com.
There is no guarantee that the Funds will achieve their investment objectives.
For more information on all Direxion Shares ETFs, go to www.direxion.com, or call us at 866.301.9214.
An investor should carefully consider a Fund’s investment objective, risks, charges, and expenses before investing. A Fund’s prospectus and summary prospectus contain this and other information about the Direxion Shares. To obtain a prospectus and summary prospectus call 866.476.7523 or visit our website at direxion.com. A Fund’s prospectus and summary prospectus should be read carefully before investing.
Investing in the funds involves a high degree of risk. Unlike traditional ETFs, or even other leveraged and/or inverse ETFs, these leveraged and/or inverse single-stock ETFs track the price of a single stock rather than an index, eliminating the benefits of diversification. Leveraged and inverse ETFs pursue daily leveraged investment objectives, which means they are riskier than alternatives which do not use leverage. They seek daily goals and should not be expected to track the underlying stock’s performance over periods longer than one day. They are not suitable for all investors and should be utilized only by investors who understand leverage risk and who actively manage their investments. The Funds will lose money if the underlying stock’s performance is flat, and it is possible that the Bull Fund will lose money even if the underlying stock’s performance increases, and the Bear Fund will lose money even if the underlying stock’s performance decreases, over a period longer than a single day. Investing in the Funds is not equivalent to investing directly in F.
Direxion Shares Risks – An investment in a Fund involves risk, including the possible loss of principal. Each Fund is non-diversified and includes risks associated with a Fund concentrating its investments in a particular security, industry, sector, or geographic region which can result in increased volatility. A Fund’s investments in derivatives such as futures contracts and swaps may pose risks in addition to, and greater than, those associated with directly investing in securities or other investments, including imperfect correlations with underlying investments or the Fund’s other portfolio holdings, higher price volatility and lack of availability. As a result, the value of an investment in a Fund may change quickly and without warning.
Leverage Risk – The Bull Fund obtains investment exposure in excess of its net assets by utilizing leverage and may lose more money in market conditions that are adverse to its investment objective than a fund that does not utilize leverage. A total loss may occur in a single day. Leverage will also have the effect of magnifying any differences in the Fund’s correlation with F and may increase the volatility of the Bull Fund.
Daily Correlation Risk – A number of factors may affect the Bull Fund’s ability to achieve a high degree of correlation with F and therefore achieve its daily leveraged investment objective. The Bull Fund’s exposure to F is impacted by F’s movement. Because of this, it is unlikely that the Bull Fund will be perfectly exposed to F at the end of each day. The possibility of the Bull Fund being materially over- or under-exposed to F increases on days when F is volatile near the close of the trading day.
Daily Inverse Correlation Risk – A number of factors may affect the Bear Fund’s ability to achieve a high degree of inverse correlation with F and therefore achieve its daily inverse investment objective. The Bear Fund’s exposure to F is impacted by F’s movement. Because of this, it is unlikely that the Bear Fund will be perfectly exposed to F at the end of each day. The possibility of the Bear Fund being materially over- or under-exposed to F increases on days when F is volatile near the close of the trading day.
Ford Motor Company Investing Risk – F faces risks associated with: defects in manufacturing and the related costs of recalls and repairs; reliance on suppliers; potential for labor disputes; unrealized benefits may never be realized; failure to develop products to grow business; ability to maintain a competitive cost structure; ability to attract and retain talent; among other risks.
Consumer Discretionary Sector Risk – Companies in the consumer discretionary sector are tied closely to the performance of the overall domestic and international economy, including the functioning of the global supply chain, interest rates, competition and consumer confidence.
Automotive Companies Risk — The automotive industry can be highly cyclical, and companies in the industry may suffer periodic operating losses. Automotive companies can be significantly affected by labor relations and fluctuating component prices.
Additional risks of each Fund include Effects of Compounding and Market Volatility Risk, Derivatives Risk, Counterparty Risk, Rebalancing Risk, Intra-Day Investment Risk, Concentration Risk, Market Risk, Non-Affiliation Risk, Security Volatility Risk and Cash Transaction Risk. Additionally, for the Direxion Daily F Bear 1X Shares, Shorting or Inverse Risk. Please see the summary and full prospectuses for a more complete description of these and other risks of a Fund.
Distributor: ALPS Distributors, Inc.
CONTACT:
Danielle Black, AD
Ditto Public Relations
[email protected]
