5 Risks of Distributing a Press Release Yourself
If you work for a small business or an organization that rarely distributes press releases, you may be distributing them yourself instead of using a distribution service (newswire). While there is no single best approach to press release distribution, undertaking dissemination yourself can be challenging. Below we break down five significant risks of distributing a […]
9 Mistakes You Might Be Making With Press Release Distribution
As a public relations (PR) pro, you may have years of experience drafting and distributing press releases. Perhaps you learned the ropes from a senior staff member when you started in the business. But is your way the most efficient and effective? Are you making avoidable mistakes with your dissemination? To find out, check for […]
How to Pitch a Press Release
On any given day, news organizations receive hundreds, if not thousands, of pitches, many of which journalists dismiss as unrelated to the issues they cover. The sheer volume is also prohibitive. Journalists simply don’t have the time to sift through them all. These are just some of the key findings of a comprehensive survey conducted by growth […]
How to Optimize Your International Press Release Distribution
To compete in today’s global marketplace, a company must be intentional in promoting its brand beyond its borders. The press release, a stalwart component of today’s marketing and public relations (PR) mix, can be an effective tool toward this end. In particular, the press release can be deployed to announce a wide range of news, […]
How to Distribute a Press Release
A great press release can’t do its job unless the right people see it. In many cases, distribution has evolved into a significant undertaking involving multiple channels, platforms, highly segmented audiences, and costs. Here we break down how to effectively distribute your press release to the appropriate audiences and increase your return on investment (ROI). […]
What Is a Newswire?
In today’s global news industry, the newswire plays an essential role in the daily dissemination of content to media outlets. What Is a Newswire? The term “newswire” refers to a company or service that facilitates the distribution of news and information一mostly from organizations一to media outlets. For public relations (PR) and communications professionals, it is the […]
‘It’s not taxed at all’: Warren Buffett shares the ‘best investment’ you can make when battling inflation — and it doesn’t have to cost you a dime
Warren Buffett is rich. According to the Bloomberg Billionaires Index, Buffet’s net worth is an estimated USD$116 billion making him the eighth richest person in the world. Buffett’s net worth ranks below the likes of Elon Musk, Jeff Bezos, Bernard Arnault, Bill Gates, Steve Ballmer, Larry Ellison and Larry Page; however, it’s the way Buffett […]
It’s not just turkeys and presents, the majority of Canadians are managing other debts this holiday season
With millions of Canadians struggling with day-to-day necessities like food, gas and rent, a majority (61%) will also be managing at least some debt over the holidays, according to Neo Financial’s 2024 Canadian Holiday Affordability Report. In fact, 54% say it will affect their holiday spending. "Canada is in a cost of living crisis, which […]
The bank accounts you need to know about
Bank accounts are a fact of life these days, but you may not be aware of the various kinds available to you. Some are great for short-term savings, while others are ideal for retirement planning and investing. Keeping track of everything that’s available can be time-consuming, but it’s worth getting to know the basics since […]
5 money management tips for a successful retirement
Whether you’re on the cusp of retiring or a few years (or decades) away, it’s never too late to implement smart money moves for a successful retirement. And with the start of a new year, it’s the perfect time to review your finances and make strategic decisions to safeguard and grow your wealth. To help, […]