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Author: gregg.castano

  • $33 Billion for Drones: How the One Big Beautiful Bill Creates a New Defense Boom

    $33 Billion for Drones: How the One Big Beautiful Bill Creates a New Defense Boom

    Naples FL — July 10, 2025 — 8:01 AM Eastern Time The One Big Beautiful Bill, also known as H.R. 1, was signed into law by President Trump on July 4, 2025. It delivers one of the largest federal investment packages in recent memory, combining permanent tax changes with over $150 billion in new defense spending and another $150 billion for border security, ICE, and related initiatives. Rather than broad stimulus, this law directs funds toward high-priority national capabilities with focused execution and firm timelines.

    A standout allocation is the more than $33 billion in funding set aside for drone systems, autonomous platforms, and artificial intelligence technologies. That includes $13.5 billion for small uncrewed systems and autonomous weapons, $9 billion for collaborative combat aircraft, and nearly $3 billion for advanced surveillance and sensor platforms. The bill also supports U.S. drone manufacturing and federal certification through Blue UAS and Green UAS programs, which allow vetted companies to directly sell into military and homeland security channels.

    Funding is structured to move fast. Although the total budget spans through 2034, initial pilot programs, procurement cycles, and R&D awards are expected within the next 12 months. That creates immediate opportunity for companies with proven drone hardware, scalable software, and national deployment capabilities. Use cases range from defense and border control to wildfire detection, agriculture, and smart logistics.

    This is not a speculative theme. It is a policy-backed investment cycle that could reshape the U.S. drone landscape over the next decade. So where could this money actually land? Here are four stocks worth watching.

    ZenaTech (Nasdaq: ZENA) is rapidly emerging as a key player in the next U.S. drone investment cycle, with strong alignment to the $33 billion in funding for drones, autonomy, and artificial intelligence systems under the One Big Beautiful Bill. The company, listed on the Nasdaq and dual-listed in Europe and Mexico, integrates proprietary drone platforms with quantum computing, enterprise software, and a fast-growing Drone as a Service (DaaS) business tailored to defense, government, and industrial customers.

    The company’s momentum is driven by its wholly owned subsidiary, ZenaDrone, which develops autonomous uncrewed aerial systems for surveillance, inspection, delivery, and reconnaissance missions. Its flagship platform, the ZenaDrone 1000, is a rugged, medium-lift VTOL aircraft equipped with secure communications, AI-assisted navigation, and mission-ready ISR capabilities. It has already completed paid trials with the U.S. Air Force and Navy Reserve, delivering critical cargo such as blood supplies. This platform, along with others in the portfolio, is advancing through the Green UAS and Blue UAS certification processes required for federal and defense procurement.

    ZenaTech’s broader drone lineup includes:

    • IQ Nano: A compact indoor drone designed for autonomous operations in GPS-denied environments. It supports inventory management, security patrols, and real-time facility monitoring, using AI-driven navigation and barcode or RFID scanning.
    • IQ Square: A versatile drone built for outdoor and indoor use in land surveying, infrastructure inspection, and mobile security missions.

    Alongside its hardware offerings, ZenaTech is expanding its national Drone as a Service (DaaS) platform. The model allows clients to access drones through subscription or pay-per-use, including pilot services, maintenance, and full regulatory compliance. This structure is designed to streamline adoption for public and commercial sector users while providing flexibility and scalability as needs evolve.

    Strategic Fit with Federal Funding

    ZenaTech stands to benefit across several high-priority funding areas defined by the new legislation:

    • $13.5 billion allocated for small uncrewed aerial systems and autonomous platforms. Both the ZenaDrone 1000 and IQ Nano are positioned to meet demand in this segment.
    • $16 billion dedicated to military innovation programs, including funding for autonomous systems, reusable platforms, and next-generation AI. ZenaTech is actively pursuing partnerships through these initiatives.
    • Restoration of full R&D expensing and availability of 100 percent bonus depreciation through 2029, which supports the company’s reinvestment in advanced manufacturing, robotics, and AI drone technologies.

    The company has also made significant moves to support its expansion:

    • ZenaTech recently completed multiple acquisitions of land survey and engineering firms. These are now integrated into the DaaS business, enabling drone-powered surveying and inspection services for defense and infrastructure projects across the Southeast, Northwest, and tribal territories.
    • Its Clear Sky initiative is building one of the first drone swarm and quantum computing platforms focused on wildfire prediction and environmental monitoring. Using AI-equipped drones with LiDAR and thermal sensors, the system collects massive volumes of geospatial data which are analyzed in real time through quantum models to simulate fire risk and weather behavior.
    • The IQ Nano is now being tested for swarm functionality in defense applications. Proprietary imaging and sensing systems developed in-house are enabling fully autonomous coordination for real-time situational awareness and security missions.

    In the first quarter of 2025, ZENA reported a 92 percent increase in revenue compared to the previous year. That growth reflects a combination of acquisitions and organic expansion across both its drone and enterprise software segments. According to CEO Shaun Passley, Ph.D., current spending increases are intentional and focused on long-term returns in product development, manufacturing, and market penetration, areas that are now directly supported by new federal tax incentives.

    ZenaTech (Nasdaq: ZENA) is more than a promising name in the drone space. It has operational momentum, revenue traction, and strategic fit across multiple facets of the new law. With federal certifications underway, a scalable DaaS model, and growing engagement in defense, wildfire resilience, and infrastructure modernization, ZenaTech is positioned to capture meaningful share as public funding accelerates deployment across the U.S. drone ecosystem.

    Kratos Defense & Security Solutions (Nasdaq: KTOS) is a proven player with a mature pipeline of military-grade autonomous systems. Its portfolio spans tactical drones, loitering munitions, AI-enabled ground convoys, and full C5ISR platforms. Flagship products include the XQ-58A Valkyrie, autonomous ground vehicles, and hypersonic propulsion systems used in multiple Department of Defense programs.

    Kratos recently announced a new 100,000-square-foot engine facility in Oklahoma to support its GEK-series jet engines. This production capacity will support five lines and up to 500 engines annually, accelerating its ability to scale as new contracts roll out. The plant is state-backed and tied directly to defense propulsion needs.

    In June, Kratos raised $556 million in equity capital to support national security priorities and large program expansion. CEO Eric DeMarco said Kratos is “uniquely positioned” for what he described as a generational recapitalization of advanced weapon systems. The company reported $302.6 million in revenue in Q1 2025, a book-to-bill ratio of 1.2, and $1.5 billion in total backlog with $12.6 billion in active proposals.

    With a history of federal partnerships, certified systems, and active manufacturing expansion, Kratos stands to benefit from the bill’s direct funding for tactical drones and autonomy.

    AeroVironment (Nasdaq: AVAV) enters this cycle with momentum, scale, and a deep bench of autonomous systems. Its product range includes Group 3 drones, loitering munitions, counter-UAS technologies, and multi-domain ISR solutions. The company reported $1.2 billion in bookings for fiscal 2025, with a growing backlog and expectations to double revenue to as much as $2 billion in fiscal 2026.

    Recent flight testing of Wildcat, a vertical takeoff drone developed under DARPA’s EVADE program, confirms its edge in contested environments. The aircraft has successfully completed propulsion validation and payload integration, with ISR applications in development.

    AeroVironment’s acquisition of BlueHalo expanded its production scale and defense reach. The company also launched a $1.35 billion capital raise to fuel growth and repay debt. CEO Wahid Nawabi described the firm as “well positioned to meet rising global demand,” with integrated solutions across all domains.

    With DARPA relationships, next-gen drone designs, and certified ISR capabilities, AeroVironment is directly aligned with the new procurement and R&D investments triggered by the bill.

    L3Harris Technologies (NYSE: LHX) brings scale, reliability, and program depth across air, land, sea, space, and cyber systems. The company’s unmanned platforms are built for multi-domain defense missions and are already fielded across major U.S. government programs.

    Earlier this year, L3Harris delivered the first mission-ready Skyraider II aircraft to U.S. Air Force Special Operations Command. The aircraft is designed for ISR, precision strike, and flexible battlefield roles. On the space front, the company is producing 34 satellites for federal missile defense and has five already in orbit. In Virginia, it is building five new solid rocket motor factories to expand domestic propulsion capacity.

    L3Harris reported $5.1 billion in revenue in Q1 2025, with a 15.6 percent adjusted segment operating margin. It returned $800 million to shareholders through dividends and buybacks. CEO Christopher Kubasik emphasized the firm’s alignment with evolving federal security priorities.

    With end-to-end systems, advanced R&D investments, and federal-grade reliability, L3Harris is built to absorb and execute against the bill’s historic drone and autonomy spending.

    SAFE HARBOR 

    RazorPitch Inc. “RazorPitch” is not operated by a licensed broker, a dealer, or a registered investment adviser. This content is for informational purposes only and is not intended to be investment advice. The Private Securities Litigation Reform Act of 1995 provides investors a safe harbor in regard to forward-looking statements. Any statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, goals, assumptions, or future events or performances are not statements of historical fact and may be forward-looking statements. Forward-looking statements are based on expectations, estimates, and projections at the time the statements are made that involve a number of risks and uncertainties that could cause actual results or events to differ materially from those presently anticipated. Forward-looking statements in this action may be identified through the use of words such as projects, foresee, expects, will, anticipates, estimates, believes, understands, or that by statements indicating certain actions & quote; may, could, or might occur. Understand there is no guarantee past performance will be indicative of future results. Investing in micro-cap and growth securities is highly speculative and carries an extremely high degree of risk. It is possible that an investor’s investment may be lost or impaired due to the speculative nature of the companies profiled. RazorPitch has been retained and compensated by ZenaTech Ltd. to assist in the production and distribution of content related to ZENA. RazorPitch is responsible for the production and distribution of this content. It should be expressly understood that under no circumstances does any information published herein represent a recommendation to buy or sell a security. This content is for informational purposes only; you should not construe any such information or other material as legal, tax, investment, financial, or other advice. Nothing contained in this article constitutes a solicitation, recommendation, endorsement, or offer by RazorPitch or any third-party service provider to buy or sell any securities or other financial instruments. All content in this article is information of a general nature and does not address the circumstances of any particular individual or entity. Nothing in this article constitutes professional and/or financial advice, nor does any information in the article constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. RazorPitch is not a fiduciary by virtue of any persons use of or access to this content.

    Contact Info

    Mark McKelvie
    RazorPitch Inc.
    [email protected]
    http://razorpitch.com 

     

     

     

  • OMGYRO Expands Footprint Across New Jersey with New Locations and Growing Local Following

    OMGYRO Expands Footprint Across New Jersey with New Locations and Growing Local Following

    South Orange, NJ, July 10, 2025  8:41 AM Eastern Time –  New Jersey’s halal food scene is experiencing a flavorful shift as OMGYRO, the fast-casual halal restaurant brand known for its bold platters and signature sauces, announces its continued expansion with three new locations planned for Morris Plains, Old Bridge, and Elmwood Park.

    Founded in South Orange, OMGYRO has quickly gained a loyal following for its modern approach to halal cuisine, blending authentic flavors with a focus on quality, consistency, and customer care. The company’s rapid growth, from its original storefront to multiple new locations, marks a significant moment for the regional fast-casual dining landscape.

    “Our goal has always been to raise the standard for halal food in New Jersey,” said Lou Bari, Partner of OMGYRO. “We want to create an experience where people remember both the meal and the hospitality. Every platter is made with intention and served with love.”

    OMGYRO’s signature dishes include its jerk chicken and lamb over rice, crispy falafel, pita bread, and the much-loved Signature OMG Sauce and other sauces. While the food remains the main attraction, the company’s emphasis on service, community, and cultural connection has helped establish a brand identity that resonates with today’s food-savvy customers.

    The restaurant’s locations in South Orange and Union have seen strong customer engagement, driven by social media buzz, word of mouth, and a consistent focus on customer experience. The expansion into new cities reflects growing demand and the brand’s commitment to making halal cuisine more accessible throughout the state.

    As part of its growth strategy, OMGYRO is also investing in community initiatives and local partnerships to ensure its presence is about more than just food, it’s about becoming a local staple in each neighborhood it serves.

    About OMGYRO

    OMGYRO is a New Jersey-based Modern-Halal-Platter food brand, founded in South Orange. Known for its bold flavors, generous portions, and signature sauces, the company combines traditional recipes with a modern fast-casual model. With a growing number of locations and a strong community focus, OMGYRO is redefining halal dining across the state.

    Instagram: @omgyrohalal

    Media Contact

    Organization: OMGYRO

    Contact Person Name: Lou Bari

    Website: https://www.omgyrohalal.com

    Email: [email protected]

  • Comcast Announces Plans to Open Two New Xfinity Stores in the Twin Cities

    Comcast Announces Plans to Open Two New Xfinity Stores in the Twin Cities

    Company officially opens Richfield location, Chanhassen store also planned for 2025

    St. Paul, Minn — July 10, 2025 Today, Comcast announced plans to open two new Xfinity stores in the Twin Cities by the end of 2025. The investment will place new retail stores in Richfield and Chanhassen. The Xfinity store in Richfield officially opened today with the Chanhassen store planned to open later this year.

    Located at 1704 E. 66th Street, the new Richfield store features an interactive design and provides a destination for visitors to experience Xfinity’s full suite of products, including internet, video, mobile, voice and home security. The new location is open Monday through Saturday 10:00 a.m. – 7:00 p.m. and Sunday 11:00 a.m. – 6:00 p.m.

    “We are thrilled to welcome Comcast to Richfield as the location of their newest Xfinity store,” said Mary Supple, mayor of Richfield. “The store represents more than just a retail space—it’s an investment in our community, bringing jobs and the latest innovative technologies closer to home. We look forward to the positive impact Comcast will have in our city while helping residents stay connected.”

    With the addition of the new stores, Comcast will offer 17 convenient Xfinity retail locations in the Twin Cities by year’s end. At these locations, customers can receive personalized support, exchange and upgrade equipment, pay their bill and more. Customers can also learn about the new five-year price guarantee or add an unlimited Xfinity Mobile line at no cost for a year when signing up for a new Xfinity Internet package.

    For local businesses interested in the latest in connectivity, voice solutions and cybersecurity, the stores will offer expertise from Comcast Business to discuss their business needs. The stores are also equipped to host live demos and provide hands-on account management services, and customers can conveniently book appointments online ahead of time through Xfinity’s website.

    “We are doubling down on our commitment to bring Xfinity closer to the communities we serve,” said Rachel Johnson, vice president, Sales and Marketing, Comcast Midwest. “Opening this state-of-the-art store in Richfield is part of our broader strategy to enhance and personalize the customer experience, especially as we near completion of our Chanhassen network expansion. We’re proud to serve our new customers with the latest technology, top-notch technical support, and the highest-quality customer service to connect residents to what matters most.”

    Comcast has further invested in the Richfield community by donating $2,500 to VEAP, part of the company’s ongoing commitment to support the areas where they operate.

    The new Xfinity Stores are a testament to Comcast’s ongoing investment in Minnesota. Over the past three years, Comcast has invested more than $534 million in technology and infrastructure across the state, including upgrades to its network and new construction.

     # # #

    About Comcast Corporation

    Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company. From the connectivity and platforms we provide, to the content and experiences we create, our businesses reach hundreds of millions of customers, viewers, and guests worldwide. We deliver world-class broadband, wireless, and video through Xfinity, Comcast Business, and Sky; produce, distribute, and stream leading entertainment, sports, and news through brands including NBC, Telemundo, Universal, Peacock, and Sky; and bring incredible theme parks and attractions to life through Universal Destinations & Experiences. Visit www.comcastcorporation.com for more information.

    Media Contact:

    Patrick Stumpf, Manager, External Communications, Comcast Midwest

    [email protected]

  • Big Girl Pants Acquires Likeable, Returning Social-First Agency to Independent Ownership

    Big Girl Pants Acquires Likeable, Returning Social-First Agency to Independent Ownership


    NEW YORK — July 9, 2025 — 12:01 Eastern Time – Big Girl Pants LLC has acquired Likeable, a leading social-first marketing agency, from  AI-Powered Digital Engineering Company, 10Pearls. The acquisition, effective in mid-June, returns Likeable to independent ownership under longtime executive Honey Cantrell.

    Cantrell, who has been with the agency for more than 11 years, will assume the role of CEO. The business will also restore its original name, Likeable, reflecting its renewed focus on agile, culturally relevant marketing powered by word of mouth and social.

    “This is a huge opportunity for me — and for some of my long-tenured colleagues — to take the business we’ve felt a deep love and ownership for over many years and truly make it our own,” Cantrell said. “There’s a spirit within Likeable that can’t easily be rebuilt. I believe wholeheartedly that it can and will live on in new ways.”

    The agency will retain key members of its senior leadership team, including Emily Blumette Rene as chief creative officer and Jaime Napier as chief operations officer. Dan Kerpen and Lacey Palumbo will oversee media, technology and strategy, respectively. Together, the team will lead the next chapter of Likeable’s growth, with an emphasis on creator-led content, integrated strategy and culturally resonant brand storytelling.

    The move marks a natural next chapter for both Likeable and 10Pearls, which acquired the agency in 2021. Reflecting on the transition, Imran Aftab, CEO of 10Pearls, said:

    “Proud to support Honey in her journey to business ownership. Over the past four years, she’s consistently shown herself to be a caring, passionate leader who truly values both the Likeable team and its customers. Wishing her continued success.”

    The return to an independent model is expected to bring new levels of flexibility, creativity and cost-effectiveness to Likeable’s work with brands nationwide.

    About Likeable
    Founded in 2006, Likeable is a social-first marketing agency specializing in content strategy, influencer engagement and digital storytelling. Known for its collaborative culture and quick-turn creative production, Likeable has long been a trusted partner to brands looking to get people talking.

    About Big Girl Pants LLC
    Big Girl Pants is a woman-owned holding company founded by Honey Cantrell to support entrepreneurial leadership in marketing, media and communications.

    Media contact:
    [email protected]

  • Fresno State Athletics Selects TheLinkU as Post-House Settlement Revenue Sharing Partner

    Fresno State Athletics Selects TheLinkU as Post-House Settlement Revenue Sharing Partner

    Partnership will streamline NIL and direct athlete payment for 500+ student-athletes, delivering up to $2.4M in annual cost savings

    HOUSTON and FRESNO, CALIF. – (July 8, 2025) – TheLinkU, the premier NIL platform focused on simplifying and enhancing opportunities for college athletes and institutions, has announced a first-of-its-kind revenue sharing partnership with Fresno State. Through TheLinkU’s infrastructure and expansive national partnership network all aspects of athlete revenue-sharing for Fresno State athletics will be handled exclusively by TheLinkU. Fresno State athletics will benefit from built-in financial education, audit-ready documentation, and proven cost savings of over seven figures.

     “Fresno State is built for the future of college athletics,” said Garrett Klassy, Director of Athletics at Fresno State. “As the House Settlement accelerates change across our industry, we’re not sitting back—we’re designing the next generation of support for student-athletes. Partnering with TheLinkU reflects our willingness to challenge the status quo and team up with innovative, nontraditional thinkers who match our urgency and ambition. This is more than NIL infrastructure—it’s a competitive advantage. From education and onboarding to seamless payments and compliance, TheLinkU helps ensure Fresno State leads with purpose, precision, and sustainability.”

     TheLinkU replaces piecemeal solutions with a single platform that automates the full NIL and revenue-sharing lifecycle. The program includes contract creation and deliverable tracking to payment disbursement and reporting.

     “When it comes to revenue sharing, Klassy and his entire staff are showing they are taking an athlete-first, offensive position,” said Austin Elrod, founder and president of TheLinkU. “This is a tremendous display of leadership to the rest of the country, and we know that we’ll be able to show that this is the type of infrastructure athletic departments need to thrive in a post-House settlement world.”

    The partnership ensures every dollar invested in athletes directly impacts the student-athlete experience rather than being absorbed by manual processes or redundant software systems. It also positions Fresno State as a national leader in adopting scalable, athlete-first solutions at a time when schools across the country are searching for clarity in the post-House settlement landscape.

     Fresno State’s partnership with TheLinkU sets a new standard for how athletic departments can navigate NIL and revenue sharing with confidence. As the industry moves from legal uncertainty to operational execution, this model provides a clear framework that is financially responsible, athlete-focused, and built for long-term success. To learn more, visit www.thelinku.com

     About TheLinkU

    Founded in 2022 by Austin Elrod, TheLinkU is a pioneering NIL platform dedicated to simplifying and enhancing opportunities for college athletes and institutions. With a focus on integrity and compliance, TheLinkU offers a comprehensive suite of services designed to empower athletes and support colleges in navigating the evolving NIL landscape. For more information, visit www.thelinku.com

     

  • ANTICIRCUMVENTION WORKING GROUP OF THE AMERICAN PAPER PLATE COALITION REQUESTS RELIEF – INCLUDING RETROACTIVE DUTIES – FROM CHINESE CIRCUMVENTION THROUGH CAMBODIA AND MALAYSIA

    ANTICIRCUMVENTION WORKING GROUP OF THE AMERICAN PAPER PLATE COALITION REQUESTS RELIEF – INCLUDING RETROACTIVE DUTIES – FROM CHINESE CIRCUMVENTION THROUGH CAMBODIA AND MALAYSIA

    WASHINGTON, DC, July 8, 2025. The Anticircumvention Working Group (“AWG”) of the American Paper Plate Coalition (“APPC”), comprised of major American paper plate producers, today requested that the U.S. Department of Commerce (“Commerce”) conduct two investigations into circumvention of the antidumping (“AD”) and countervailing duty (“CVD”) trade laws by Chinese paper plate manufacturers and exporters.

    In March 2025, Commerce imposed substantial AD and CVD duties on all imports of paper plates from China, Thailand, and Vietnam. These duties were imposed after the APPC petitioned Commerce for help in January 2024. Today’s filings come because, within weeks of Commerce starting the AD and CVD investigations, Chinese companies began moving paper plate finishing operations to Cambodia and Malaysia in order to circumvent the AD and CVD duties arising from those investigations.

    In the circumvention inquiry requests, the AWG provides extensive evidence of circumvention, including public statements by Malaysian and Cambodian companies admitting that they moved paper plate production from China to circumvent the AD and CVD duties.

    “Chinese companies are intentionally circumventing the United States trade laws to gain an unfair advantage in the marketplace,” said Robert Epstein, President and CEO of AWG and APPC member AJM Packaging Corporation. “Commerce already conducted five investigations and found that Chinese, Vietnamese, and Thai companies were dumping subsidized paper plates in the U.S. market. Yet here we are, just months after the cases were completed, forced to ask for circumvention investigations because Chinese companies are once again skirting the rules and exposing importers to duties that can be applied retroactively to July 2024.”

    Under the U.S. trade laws, if Commerce finds that Malaysian and Cambodian producers are circumventing, Commerce may extend the China AD and CVD duties to cover those imports. Moreover, the AWG has asked Commerce to impose duties on Malaysian and Cambodian imports retroactively on circumventing imports, which Commerce has the power to do.

    “This coalition of American paper plate producers is unwavering in its commitment to defending our markets, our companies, and the jobs of American workers,” said Adam H. Gordon of The Bristol Group PLLC, counsel to the AWG and APPC. “Chinese companies are deliberately shifting finishing operations to Cambodia and Malaysia in a transparent attempt to sidestep U.S. trade laws in to undercut American businesses and bypass the enforcement mechanisms that are supposed to protect them. Now and in the future, we will continue to use of the full force of the trade laws to expose and stop such schemes.”

    Commerce has until August 7, 2025, to decide if it will initiate the requested circumvention inquiries.

    About the Anticircumvention Working Group of the American Paper Plate Coalition

    The Anticircumvention Working Group of the American Paper Plate Coalition, representing leading U.S. producers of paper plates, is comprised of AJM Packaging Corporation of Bloomfield Hills, MI; Aspen Products, Inc. of Kansas City, MO; Dart Container Corporation of Mason, MI; Hoffmaster Group, Inc. of Oshkosh, WI; and Unique Industries, Inc. of Philadelphia, PA.

    For more information, visit https://www.ajmpack.com/; https://www.aspenpro.com/; https://www.dartcontainer.com/, https://www.hoffmaster.com/; and https://www.favors.com/.

    The Anticircumvention Working Group of the American Paper Plate Coalition is represented by Adam H. Gordon, Esq. of The Bristol Group PLLC, a Washington, D.C. international trade law firm specializing in defending American industry, agriculture and jobs.

  • Rising Concerns Over Systemic Risks in the US Leveraged Loan Market

    Rising Concerns Over Systemic Risks in the US Leveraged Loan Market

    News Release by AM Europe

    New York, United States | July 01, 2025 04:21 AM Eastern Daylight Time

    A new study from the University of Bath has issued a stark warning: systemic risks in the US leveraged loan market are growing, potentially setting the stage for another financial crisis. This concern is amplified by several factors, including an increase in underpriced loans, the prominent role of less-regulated non-bank lenders, and deteriorating loan standards.

    Leveraged loans are typically extended to companies with significant existing debt or less robust credit histories, making them inherently riskier. While lenders are compensated with higher interest rates for this elevated risk, recent trends suggest a dangerous imbalance. The University of Bath study, published on June 25, 2025, highlights that highly leveraged loans are increasingly being underpriced, particularly by non-bank lenders who operate with less regulatory oversight than traditional banks.

    Default rates on US leveraged loans have already surged, reaching a four-year high of 7.2% in December 2024, according to the Financial Times. Many borrowers are resorting to “distressed exchanges” to avoid outright bankruptcy, a move that reduces investor recoveries and underscores the fragility of the market.

    Key contributing factors to the escalating risks include:

    • Weakening Pricing of Leverage Risk: The study points out a dramatic weakening in how leverage risk is priced since 2014, with the risk premium declining most for the riskiest borrowers. This distortion reflects fundamental structural weaknesses in the post-2014 leveraged lending landscape.

    • Rise of Non-Bank Lenders: The shift towards non-bank originators for credit has been a significant development. These “shadow lenders” are not subject to the same stringent regulations as traditional banks, leading to concerns about unchecked risk-taking and a lack of transparency. While some states have commercial lending licensing requirements for non-bank lenders, a comprehensive federal framework is absent.

    • Surge in Securitization (CLOs): The rapid growth in Collateralized Loan Obligation (CLO) issuance plays a crucial role. CLOs package these leveraged loans into securities, which are then sold to investors. While this transfers risk away from the original lenders, it also creates complex, opaque structures where the ultimate investors may lack clear information about the underlying assets. Approximately 70% of the US leveraged loan market is now accounted for by CLOs.

    • Declining Loan Standards (“Covenant-Lite” Loans): A widespread adoption of “covenant-lite” loans further exacerbates the risk. These loans come with fewer protective clauses for lenders, giving borrowers more flexibility even when their financial health deteriorates. This erosion of loan standards can make it harder for lenders to intervene and mitigate losses in the event of distress.

    Regulators have begun to express heightened concern over the rapid growth and increasing interconnections within the private credit market, which largely comprises non-bank lenders and their leveraged loan activities. The sheer size of this market means that any significant disruption could pose a systemic threat to financial stability.

    While some past assessments, such as a 2020 GAO report, suggested that leveraged lending did not significantly threaten stability during the COVID-19 pandemic, the current environment with increased underpricing and diminished oversight presents a renewed challenge. The confluence of underpriced risk, unregulated shadow banking, and relaxed lending standards paints a concerning picture for the US leveraged loan market.

    The Parallel World of Personal Loans for Bad Credit

    While the leveraged loan market deals with corporate debt, a distinct but equally dynamic segment exists for individual consumers with less-than-perfect credit scores: personal loans for bad credit. This market has seen consistent growth, often driven by demand for debt consolidation. As of Q1 2025, nearly half of all personal loan borrowers utilize these funds to consolidate or refinance existing debt, particularly high-interest credit card balances. However, access to these loans comes at a significant cost; while average personal loan rates in June 2025 hover around 12.65%, borrowers with low credit scores face considerably higher Annual Percentage Rates (APRs), often reaching into the triple digits for very low scores. This segment is heavily serviced by online lenders and fintech companies, many of whom employ alternative data and underwriting models to assess risk beyond traditional credit scores, sometimes even offering “no credit check” loans. While these options provide crucial access to credit for those otherwise excluded, they often carry short repayment terms and exceptionally high fees, raising concerns about potential debt traps.

    Contact Details

    Josh J. Bradley

    +1 515-323-4161

  • Avenue Z Wins AI Breakthrough Award for AI Search Optimization Solution for Brands

    Avenue Z Wins AI Breakthrough Award for AI Search Optimization Solution for Brands

    Award-Winning AI Optimization Solution Puts Brands at the Top of AI Search where Visibility Drives Trust, Traffic, and Growth

    News release by Avenue Z

    NEW YORK, NY | June 30, 2025 08:04 AM Eastern Daylight Time

    Avenue Z, a tech-driven marketing and communications agency leading AI Optimization, today announced it has been named “Cognitive Communications Solution of the Year” by the AI Breakthrough Awards, honoring its first-to-market AI Optimization (AIO) Solution.

    The prestigious award – selected from more than 5,000 global nominations – recognizes Avenue Z’s AIO Solution, and its ability to place brands at the top of AI Search. With this award, Avenue Z joins a powerhouse cohort of 2025 winners including NVIDIA, Microsoft, Meta, HPE, EY, Databricks, Honeywell, Arcade, Juniper Networks, and other global innovators.

    “We launched AIO to solve one of the most important shifts in the history of digital communications: the move from keywords to questions, from links to answers,” said Jeffrey Herzog, Founder and CEO of Avenue Z. “Influence today is more powerful when it’s invisible—architected with strategy, technology, and precision to ensure brands speak the language of generative AI and show up as trusted authorities in the conversations that drive modern decision-making. It’s simple – consumers have shifted to AI search, and we’re helping brands get there.”

    AIO is the first solution purpose-built for generative search – not a bolt-on to legacy SEO. As platforms like ChatGPT, Gemini, and Perplexity shift from listing links to delivering synthesized answers, AI-powered search is surging. By 2027, over 90 million American adults are expected to use generative AI as their primary search tool, with Gen Z and Millennials leading in AI trust. While AI is reportedly set to complement – not fully replace – traditional search, it’s already driving a sharp decline in organic traffic, forcing publishers and marketers to rethink how visibility is earned.

    Avenue Z’s AI Optimization (AIO) solution solves this challenge for brands with a three-pronged approach:

    • High-authority media placement to establish brand trust in sources large language models (LLMs) cite;

    • Conversational content creation aligned with AI-first query formats and voice;

    • Technical LLM optimization using semantic schema, metadata, and structure designed for machine interpretation.

    What makes this AI Optimization Solution unique is its cognitive model – a communications framework that ensures clients are not just searchable, but selected, when AI platforms synthesize responses for consumers.

    “This is not SEO retrofitted for AI,” added Johnny Hughes, Chief Marketing Officer and AI Council Chair at Avenue Z. “This is a new language for influence, blending technical precision with strategic storytelling so our clients own the questions that matter most.”

    Led by Herzog, who previously revolutionized SEO through iCrossing, Avenue Z is building the new blueprint for how brands succeed in the AI era.

    “We’re proud to be doing for AI what we once did for Google search: building the map before the rest of the industry knows they need it,” said Herzog. “With AIO, we’re not gaming algorithms, we’re guiding conversations and content at the intersection of influence and machine logic.”

    The AI Breakthrough Awards, produced by Tech Breakthrough, recognize the world’s most innovative companies, products, and technologies in artificial intelligence. This year’s program included standout entries from startups and tech titans alike, across categories such as machine learning, NLP, computer vision, and cognitive computing.

    “This award is more than recognition – it’s validation that our commitment to strategic communication in the AI era is working,” said Whitney Hart, Chief Strategy Officer at Avenue Z. “AIO empowers brands to shape narrative and trust in a world where machines mediate influence. We’re proud to lead that transformation.”

    As part of its broader commitment to market leadership, Avenue Z also recently launched its AI Visibility Index Reports, which help brands assess and improve their presence in generative AI platforms. The reports are publicly available at:  https://avenuez.com/ai-visibility-index/ 

    With this award, Avenue Z continues to lead the evolution of strategic communications, helping companies not only keep up with change, but shape it.

    For more information, visit AvenueZ.com  or their media outlet, DrivingInfluence.com.

    About Avenue Z

      Avenue Z is a tech-driven marketing and communications agency leading AI optimization, driving influence across all channels – from ChatGPT to The Wall Street Journal to TikTok. With 30 years of leadership in search and digital marketing, we apply strategic communications, high-impact PR, performance media, and AI optimization to help companies build reputation and grow revenue through our proprietary, technology-driven approach. We are the agency for influence. AvenueZ.com   

      About AI Breakthrough

    Part of Tech Breakthrough, a leading market intelligence and recognition platform, the AI Breakthrough Awards honor the industry’s most innovative companies, technologies, and products in the field of artificial intelligence. The program draws entries from companies and research labs across the globe, showcasing AI’s most impactful breakthroughs each year.

    Contact Details

    Avenue Z

    +1 407-637-2833

    [email protected]

     

    Company Website

     

    https://avenuez.com/

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  • How Do I Measure the Success of My Press Release?

    How Do I Measure the Success of My Press Release?

    Your latest press release has just gone out over the newswire. It included newsworthy content, an engaging image, link to your website, and a call-to-action. It’s a great piece of content一but how will you measure whether the release was a success?

    Measuring the performance of a press release depends on your particular goals. Of course, pickup by the media is the ultimate goal but you’ll likely have other metrics as well to support your effort. Maybe it’s audience reach. Or engagement? Sales? Your goals will determine the specific metrics (aka KPIs) to use in your press release evaluation.

    Here are several ways to measure the performance of your press release. 

    How to Measure Pickups or Earned Media

    A pickup occurs when a journalist sees your press release and creates a separate piece of content, such as an article or post. This is an example of earned media and translates into free press coverage一perhaps the most valuable metric related to press release distribution. Earned media can lead to increased brand awareness, quality leads, and even sales.

    A targeted pickup is especially valuable because it’s a pickup in a target market, such as the biotech trade press, or by a journalist with a specific audience, such as a Spanish-speaking demographic you’re trying to engage.

    How to Measure Reach

    Reach, or the scope of editorial dissemination, is also a primary goal of press release distribution. It can be measured in several ways, but here are a few of the most common:

    • Online postings or syndication. This refers to the number of sites and search engines that republish your press release word-for-word.
    • Total traffic. This refers to the total combined average monthly traffic of all of the online posting sites. 
    • Potential visibility. This is the total possible views from all online postings, trade distribution, and earned media.

    What About Social Media Reach?

    Many newswires include the option to post your press release on a brand social media account simultaneously with the media distribution or from the wire service website after distribution. The typical metrics to watch here are shares and engagement.

    How to Measure Engagement or Interactions

    Engagement or interactions covers any action a consumer takes with your content. This can include:

    • Shares. This is the number of times your press release was shared across social media or in an email. Other social media engagement metrics include the number of likes, comments, or additional followers resulting from the press release.
    • Embeds. This is the number of times your press release is embedded on a third-party website.
    • Clicks or downloads. This measures how many times people clicked on a link in your press release, for example, or downloaded an attachment, such as a PDF.

    How to Measure Website Traffic

    Referral traffic to your website resulting from your press release is also a recognized measure of success, especially if your campaign includes goals such as increasing leads or sales. Metrics that measure referral traffic include:

    • Referrals from the newswire. This is web traffic that originated from your press release posting on the newswire website.
    • Referrals from social media or search engines. Traffic can also originate from your press release post on social media or search pages. 
    • Backlinks. While backlinks are not strictly a measure of website traffic, they are a valuable metric of authority and trust. If you’re able to increase the number of backlinks leading to your website from your press release posting, that’s a win worth measuring.

    To identify where website traffic originates, use unique URL extensions built with a URL builder such as this free one from Google. 

    How to Measure Sales & Leads 

    For online retailers, if sales are the goal, you can measure it with the number or dollar amount of online sales originating from a website link in your press release一perhaps leading directly to your product or services pages.

    For B2B businesses with longer sales cycles, new leads would be a relevant KPI. Brick and mortar retailers could also measure online leads (where applicable) and in-store increases in foot traffic or sales. 

    Calculating Return On Investment (ROI)

    ROI, or return on investment, is the value captured per unit of cost for a given tactic, strategy, or campaign in public relations and marketing. It’s a way to compare the efficiency of one action versus another.

    For example, if it cost $500 to create and distribute a press release and a total of $75 of marginal sales were attributed to that release, the ROI would be $75/$500, or 15%. In another example, if the press release received 100 social media shares for $500, the ROI would be 100 shares/$500, or 20%. 

    ROI is a versatile metric because you can measure any of the KPIs listed here and compare one ROI versus another. You can identify which actions deliver the most progress toward your goals and refine your approach as needed. 

    Work With a Newswire That Provides Actionable KPIs 

    Newswires provide a range of analytics to measure the success of press releases, so be sure to select the newswire that offers data you can use. 

    News Direct, an industry-leading news and content distribution service, provides a full suite of actionable analytics covering reach, engagement, earned media, and more. Its unique analytics portal is user friendly and offers shareable reporting in a clear, professional layout. 

    For investor relations professionals, News Direct offers the Equity Impact Report, a one-of-a-kind, comprehensive overview of the real-time market impact of your financial news release. 

    Finally, News Direct’s proprietary platform provides seamless creation, collaboration, and distribution of media content一including standalone multimedia, such as infographics, videos, or images一all using an asset-based, flat-rate model that’s simple, straightforward, and fully transparent.

    Contact News Direct for a demo of its proprietary, best-in-class capabilities and analytics, and transform your press release distribution today. 

  • Generating the Most Hits From Your Press Release

    Today’s press release must often do more than raise awareness. While that remains an essential goal, the press release is also increasingly deployed to provide audiences an opportunity for engagement一the holy grail of marketing and sales these days.

    When audiences engage, both consumers and brands benefit: Brand trust increases, and product design improves, to better meet customer needs. It’s a virtuous cycle model where customer satisfaction fuels growth一more recently codified in top inbound marketing, sales, and CRM platform HubSpot’s flywheel.

    Here are a few tips to help improve your consumer engagement and generate the most hits from your press release.

    Write Relevant, Newsworthy Content

    A press release should be newsworthy rather than promotional. It should be written with intent, to deliver updates and developments and highlight their significance to the market, customers, and industry media. Ask yourself: Why should readers care about this news? Be sure you can answer this question with specifics before drafting the release.

    Make Sure Your Release Is Well Written

    What does well written mean? Media pros prefer a particular press release format to find important information quickly. This includes:

    • A spirited and informative headline to grab the reader’s attention.
    • An intro paragraph covering the five Ws: who, what, where, when, and why.
    • Body content一an additional two to three paragraphs further explaining the why behind the what and other details.
    • Reliable resource links where appropriate.
    • At least one quote from a company leader or representative.
    • Brand boilerplate language.

    Well written also means clear and concise copy free of jargon, acronyms, or poor grammar. Your release should be no longer than 400 to 500 words. Check out media monitoring and analysis software company Agility PR Solutions for more information on the basics of press release writing. When people can get information easily and enjoy what they’re reading, they’re more likely to engage with the content.

    Embed Multimedia Content

    By most accounts, including that of creative agency Column Five Media, visual content is particularly effective in the pursuit of consumer engagement: It can pique interest before any data is actually consumed, be understood more quickly than text, and be retained more easily than words.

    For today’s consumers, digital content of all types一including visual, audio, and more一is the content of choice. By seeing and hearing information, people are more likely to respond emotionally and form memorable connections to the content. According to leading U.S. business magazine Forbes, Americans spend nearly seven hours consuming digital content, every day.

    Media pros also know their audiences appreciate multimedia content. Journalists will be more drawn to your content if their readers are likely to engage with it. Using multimedia elements in your press release, then, will likely improve the opportunity for more hits from both readers and journalists. For more, check out News Direct’s comprehensive piece on using multimedia assets as traffic drivers.

    Consider Standalone Multimedia

    In keeping with the theme of multimedia content, today’s digital consumers also prefer content in bite-sized packages they can easily consume on the go, from anywhere, and on any device. Think Twitter’s 280-character limit, the punchy impact of a good GIF, TikTok’s 60-second video platform, and so on.

    A compelling, standalone multimedia piece can also provide the same high-engagement opportunity as other formats. And according to News Direct’s 2019 Market Assessment Study, 86% of journalists surveyed find standalone multimedia appealing.

    Start a Dialogue With the Media Before You Pitch Your Press Release

    Citing data from the U.S. Census Bureau, global public relations firm Weber Shandwick contends PR pros outnumber journalists by 6.4 to 1一a 300% increase from 20 years ago, when there were 1.9 PR jobs for every reporting job. Today, this translates into more PR pros grappling for the attention of fewer journalists, and an uphill climb to get earned media.

    To stand out among the masses, develop relationships with journalists before you pitch them on a press release. Offer them something first before asking for coverage. Introduce yourself and your company, follow them on social media, and comment or share their content. When the time comes to pitch them, you’ll already have an established rapport that could make all the difference.

    Consider newer journalists and staffers, too. They’re often more accessible, and may be willing to carry or advocate for your pitch internally. In addition, as they progress through the ranks, you’ll be better positioned to pitch them than others who haven’t done the same leg work.

    Target Journalists Carefully Before Pitching Them

    Nothing bothers journalists more than content that isn’t germane to their respective beats. According to a News Direct and PR Week survey of media experts on the PR pro-journalist relationship, 89% said “not researching the publication before pitching” was one of the more significant mistakes PR pros make.

    Take the time to research media contacts in your niche industry. Get a solid understanding of their specific audiences, unique industry expertise, and particular interests and viewpoints. Check out this piece on how to pitch a press release, for more.

    When you have something of genuine interest for a journalist’s audience, reach out. Journalists are more likely to respond when you have information that benefits their readers.

    Target Your Press Release Distribution

    Build your distribution strategy around well-researched audience segments. Identify what publications and sites your readers consume for information and news on your company or topic. This is likely to include trade press and niche outlets, in addition to larger platforms. The more specific and relevant you can target media outlets, the better chance you’ll get more hits from your press release.

    Post Your Press Release on Social Media

    As an added boost to your engagement tactics, post your press release on social media. According to nonpartisan research think tank Pew Research Center 48% of Americans got their news from social media at least sometimes in 2021, with Facebook, YouTube, and Twitter the three top go-to channels.

    However, be sure to post the release where your target audience segments are一trade groups on Facebook and LinkedIn, for example一or use a specific, relevant hashtag on Twitter. Ensure the content is formatted correctly for each platform and easily shareable.

    How News Direct Can Help Generate Hits for Your Press Release

    Working with a newswire, enabling deep engagement with your press release is a must. And News Direct is a best-in-class content and distribution company designed with modern media consumption in mind. It makes increasing your chances for audience engagement a breeze.

    News Direct users work efficiently within a self-directed platform (the Content Studio) that streamlines press release creation and distribution workflows with smart automation, proprietary software, secure collaboration, and greater control.

    Multimedia and tabular data is easily added with a click or two一including with its original format一and without third-party intervention. You can even distribute standalone multimedia with News Direct’s proprietary Digital Asset Direct™ functionality, right from the Content Studio.

    Select distribution preferences in the same platform from a premier global network of media agencies, news outlets, trade press, niche outlets, and more. From there, the user decides when to submit the press release for distribution.

    Leverage News Direct’s exclusive integration with the global DB Direct™ Media Database, powered by Agility PR Solutions, to create a targeted list of journalists from more than 1 million media contacts and outlets. Then send your email pitches directly from the Content Studio.

    Finally, News Direct uses a flat-rate, asset-based pricing model that’s simple and fully transparent一for a fraction of the cost of mainstream newswires.

    Revolutionize your opportunities for press release engagement with News Direct一including industry-leading distribution, targeted journalist lists, standalone multimedia distribution, efficiency, and predictable pricing. Contact News Direct for a demo today.